Epic Advertising Names Don Mathis as CEO

Formerly President and COO, Mathis earns the company’s top leadership post

NEW YORK – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Board of Directors has appointed Don Mathis to be Chief Executive Officer. Mathis is based at the company’s headquarters in New York, NY. As CEO, he is responsible for the strategic vision and overall management of the enterprise.

“We are pleased and extremely excited to name Don Mathis as CEO,” said Brian Conway, a director of the company and a Managing Director with TA Associates, a global private equity firm with a significant investment in Epic Advertising. “Based on his outstanding leadership and extensive industry knowledge, we believe Don is the ideal choice to continue to grow Epic Advertising well into the future.”

Prior to being elevated to the company’s top leadership role, Mathis was the President and Chief Operating Officer. During his tenure as President, Epic Advertising rapidly established an impressive trend of highly profitable business growth and expansion, evolving quickly into a recognized worldwide leader in online performance marketing. Mathis was originally hired in 2005 as the company’s Senior Vice President of Operations and Technology.

A seasoned executive, Mr. Mathis has a wide range of experience in online media and technology, as well as the offline sector. His prior experience includes having served as COO of the first online fantasy sports company, Small World Sports, helping build that company into one of the top destination sites on the Internet and ultimately selling it to Vulcan Ventures and merging it with The Sporting News. His experience also includes serving as an operational restructuring advisor for the turnaround firm AlixPartners and as a strategy consultant with McKinsey & Company. Mathis began his career as a programmer and technology consultant with Accenture, and graduated with honors from Harvard Business School and Vassar College.

In addition to his civilian experience, Mathis also served as a Naval Officer, most recently as a mobilized reservist following the 9/11 attacks, when he served as the Executive Officer of an anti-terrorism joint task force. He was later designated Deputy Group Commander for all Navy expeditionary logistics forces in Central Command (the Middle East). Mathis began his Navy career as a P-3 anti-submarine patrol aircraft Flight Communications Officer, and he served with the United Nations in Cambodia and Bosnia.

“I’m incredibly honored, and humbled, to have been appointed CEO,” said Mathis. “The company has come so far in such a short period of time in 2008, recording sizable growth and tangible results in the face of a broader economic slowdown. It is a real testament to our talented Executive Team and entire staff. From my perspective, it has been energizing to be a part of our transformation this year into a well-recognized, worldwide marketing powerhouse. I’m thrilled to be CEO, and look forward to our continuing achievements this year and beyond.”

About Epic Advertising:

Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending contextual and behavioral targeting technologies, and the over 35,000 publishers in its highly-acclaimed Azoogle Ad Network, Epic provides its advertising partners with performance and direct response marketing services, media planning, branded marketing campaigns and a targeted, worldwide online reach.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent display and search consumer traffic. Epic scales its solutions by leveraging vast quantities of data, enormous internet reach and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus, July 2008) and being named a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco and Toronto. The company is privately held and backed by private equity firms TA Associates and Stripes Group.