Ad Ops Daily Briefs: November 24 2008

A Global Strategic Business Report on Mobile Communications: Providing Market Briefs, Summaries of Research Findings and an Analysis of Regional Dynamics
Research and Markets (http://www.researchandmarkets.com/research/449805/mobile_communicati) has announced the addition of the “Mobile Communications – Global Strategic Business Report” report to their offering.
The global outlook series on Mobile Communications provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides the reader with a holistic picture of this very indispensable technology of modern communication. Annotated with 8 data rich tables, and accompanying charts, and graphs, the global market discussion gives the reader insights into various network technologies, mobile phone services, mobile handsets, and mobile messaging technologies.

Air2Web, Leader in Mobile Marketing, Launches New Campaign Tool
Air2Web’s Brand Asset Download optimizes and delivers images and audio content to thousands of US mobile phones and is one of many MMSS features the company is introducing in the coming months. MMSS encompasses Air2Web’s complete mobile marketing solution offering, which enables clients to better acquire, grow, retain, and service customers via mobile devices. Each mobile marketing solution, which can be tailored for specific vertical markets, includes unlimited standard-rate messaging and takes just days, instead of months, to implement. MMSS includes promotional messages, coupons, voting, store locators and surveys all through mobile devices. It is a game-changing approach to how brands and marketers interact with consumers via mobile devices.