Ad Ops Daily Briefs: December 10 2008

Contactology’s Real-Time Reporting Helping PASTE Magazine Routinely Sell-out Email Ad Inventory
Contactology, a provider of email marketing and online survey technologies, announced today that PASTE Media Group, publisher of PASTE Magazine, has employed its technology to push advertising-based newsletters to the magazine’s extensive database of opt-in subscribers. PASTE Magazine, one of the fastest-growing independently published entertainment magazines in the country, boasts a database of over 100,000 contacts to which a weekly summary of new releases, downloads, and other current news is distributed.
“As we grew our contact database and expanded our online offerings, we required a new email marketing solution that would scale with our growing needs,” said Palmer Houchins, manager of marketing and new media, PASTE Media Group. “Contactology provides us with whitelist status, extensive reporting infrastructure, and user-friendly interface we did not have with our previous solution.”

Acumium to Unveil Latest CMS Platform at Gilbane Conference
Dan Costello, founder of Acumium, Madison-based internet technology firm, announced that they will reveal Acumium’s latest content management system, CMS 4.0, at this week’s Gilbane Conference in Boston.
Acumium is a leader in providing internet content management systems (CMS) and other online website management tools. The CMS 4.0 release continues to build on Acumium’s intuitive, easy-to-use, experience rich, and highly adaptive suite of content management tools for an even more powerful content management experience.