Ad Ops Daily Briefs: December 12 2008

What’s a Super Bowl Without a GoDaddy-esque Ad?
CEO Says Go Daddy ‘Can’t Afford Not’ to Advertise Considering Company’s Success Record
For the fifth consecutive year, Go Daddy will advertise in the Super Bowl – that is “if” NBC approves an edgy commercial. Go Daddy shot two completely different ad concepts this week near Los Angeles. Both concepts feature auto racing superstar and Go Daddy Girl Danica Patrick, who ranked as 2008’s Most Searched Athlete on the Internet.1
“We have two options and they’re both absolutely… GoDaddy-esque,” said Go Daddy CEO and Founder Bob Parsons, on-set in Los Angeles yesterday. “They are fun, edgy and slightly inappropriate; surely network censors will have a sense of humor, people could use a good laugh these days.”

Visible Technologies Expands Executive Team to Support Growth in Social Media Management Solutions
Visible Technologies, an industry leading provider of social media monitoring and engagement solutions, today announced it has hired Geoff Farris as senior vice president of sales to drive revenue and build industry partnerships.
Geoff adds experience to Visible Technologies’ executive management ranks and enables the company to create a highly focused sales team, distinct from its marketing and communications efforts. The new sales team supports Visible Technologies’ growth plans and the increased market interest in the company’s flagship product, TruCastTM.