Top 100 Web Property Receives Nearly Twenty Million Unique Visitors Every Month
IRVINE, Calif. – Autobytel Inc. (Nasdaq:ABTL), a leading automotive marketing services company, announced the addition of Overstock.com, the popular online retailer of brand-name merchandise at discount prices, to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from AutoReach to the Overstock.com Cars section.
Overstock.com is one of several publishers recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, Womensforum.com and AutoMall.com.
“We are very pleased to add yet another high quality publisher to our AutoReach Ad Network. The addition of Overstock.com further extends our mission of providing automotive advertisers with new, more efficient opportunities to reach millions of qualified in-market shoppers, while providing member publishers with new revenue opportunities through high-value, on-target advertising campaigns,” said Autobytel President and CEO Jim Riesenbach.
Founded in 1999, Overstock.com brought the outlet mall to the consumer via the Internet, providing the same brand-name products found in traditional retail stores at deep discounts. Overstock is one of the Internet’s most popular retailers receiving nearly twenty million unique visitors monthly.1 Earlier this year, Overstock.com Cars launched an enhanced website targeted at providing the same Overstock.com user experience and shopping value to in-market new and used car buyers.
“Through AutoReach, we are pleased to be able to work effectively with a variety of high quality advertisers in the largest advertising vertical in the US,2” said Tyler Anderson, Overstock.com director. “Overstock is consistently looking for new opportunities to connect our automotive visitors with quality advertisers more cost-effectively. Not only does the AutoReach Ad Network provide us with access to new revenue opportunities, but it allows us to do so without the strain of developing additional resources.”
The AutoReach Ad Network is an automotive ad network of third party Web publishers visited by millions of in-market consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0 age of automotive consumers and exemplifies Autobytel’s focus of providing leading-edge automotive solutions for today’s evolving web-savvy customers.
“In these challenging times, we continue to believe that the Internet provides the most efficient way for the auto industry to reach in-market consumers,” said Riesenbach. “In fact, online ad spending by automakers is expected to nearly double by 2012 to $5.61 billion, up from $2.98 billion in 2008,2 presenting significant prospects for AutoReach publishers.”
About Autobytel Inc.
Autobytel Inc. (Nasdaq:ABTL) is an Internet automotive marketing services company that helps dealers and manufacturers sell cars and related products and services. The company owns and operates consumer-facing automotive websites, including its flagship site, MyRide.com®, which is designed to help consumers find, see, buy and learn anything related to automobiles. The company’s other websites are: Autobytel.com®, Autoweb.com®, Car.comsm, CarSmart.com®, AutoSite.com®, and CarTV.com®. By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel seeks to provide dealerships with opportunities to connect with a steady, diverse stream of motivated, serious shoppers, while providing manufacturers with precision-targeted brand and product advertising opportunities. In addition to its websites, the company generates leads and advertising opportunities for dealers and automakers through its marketing network, which includes the AutoReach ad network, co-brands, such as ESPN.com, and marketing affiliates such as AOL, Edmunds and Kelly Blue Book.
1 comScore Media Metrix, 10/2008
2 Pitching Cars Online in Tough Times, eMarketer 11/2008