– Denise F. Warren, SVP and Chief Advertising Officer, The New York Times Media Group, Adds Role of General Manager, NYTimes.com
The New York Times Company today announced that effective immediately, Denise F. Warren will take on the role of general manager of NYTimes.com in addition to her current position as senior vice president and chief advertising officer, The New York Times Media Group. As general manager of NYTimes.com she will manage all business operations for the largest newspaper Web site on the Internet, and will report to Martin A. Nisenholtz, senior vice president for digital operations, The New York Times Company. Ms. Warren will also continue to lead all advertising sales efforts for The New York Times Media Group, reporting to Scott Heekin-Canedy, president and general manager, The New York Times.
– Catalina Marketing Responds to Unmet Marketplace Demands with New Advertising Network, Pointer Media
Today, Catalina Marketing Corporation announced the launch of Pointer Media Network, one of the world’s largest and most sophisticated addressable media networks. Pointer Media Network enables advertisers, media buyers, brand managers and marketers to leverage the network’s sophisticated database of 250 million weekly shopping transactions, representing buying behavior of nearly 80 percent of American households, for the development and execution of precise media campaigns.
