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Brands Can Benefit from Analysis of Customer Social Media Behavior Heading into the Holidays...

New analysis finds consumers using the hashtag #BlackFriday are most likely to be women, married and between 26 and 50 years old New York, N.Y....

Visual IQ Releases eBook Defining Marketing Success

28 industry experts provide tips on how to measure the true impact of marketing on business goals London, UK – Visual IQ, the leading cross channel marketing...

Bombora and Sales Inside Inc. Partner to Strengthen B2B Intent Data Decision-Making

For martech marketers understanding the purchase cycle for products is key to engagement with relevance. Bombora’s partnership with Sales Inside Inc. takes them one-step...

Taykey Launches Free Trend-Based Audience Insights with Trend Pulse

NEW YORK - Taykey, a technology company that analyzes hundreds of millions of data points per day to help brands discover and act on...

Aberdeen Group Partners with Bombora to Offer B2B Intent Data

Aberdeen Group Enters New Strategic Partnership to Deliver Highly Refined Targeting, Content and Lead Generation for B2B Marketers. BOSTON, MA - In an increasingly content-driven...

Vidyard Brings Viewer Engagement Analytics and Personalized Video to Adobe Marketing Cloud Users

New solution brings Vidyard’s industry-leading video analytics, viewer engagement data and video personalization to Adobe Marketing Cloud KITCHENER, Ontario - Vidyard, the leading video marketing...

NetElixir Launches LXRGUIDE, A Virtual Paid Search Advisor

Powerful paid search recommendation engine helps SMBs optimize SEM campaigns PRINCETON, NJ – Search marketing company NetElixir has developed a powerful paid search recommendation engine...

Amplitude Analytics Launches ‘Compass’ to Help Businesses Understand User Behavior that Drives Long-Term Retention

With shifting focus from user acquisition to retention and monetization across the entire organization, Amplitude releases powerful new analytics tool that enabled QuizUp to...

LiveRamp and Adobe Extend Data Connectivity Partnership for Cross-Channel Marketing

LiveRamp Enables Broader Distribution of Adobe Marketing Cloud Audiences Across Addressable TV, Mobile, and Desktop Channels SAN FRANCISCO — LiveRamp™, an Acxiom® company, announced an...

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