Vehicle History Information Industry Leader Continues AutoReach Growth
IRVINE, Calif. – Autobytel Inc. (Nasdaq: ABTL), a leading automotive marketing services company, today announced the addition of Carfax to its rapidly growing AutoReach Ad Network. Autobytel will supply targeted online advertising from the AutoReach Ad Network to Carfax, which is used by millions of used car buyers and sellers every year. Carfax is one of several automotive Web sites recently added to AutoReach, which includes The Enthusiast Network (TEN), TheTruthAboutCars.com, ClassicCars.com, RightAutos.com, Vast.com, Automobile.com, LeaseCompare.com, DirectoryM, AutoMall.com, and Overstock.com, as it extends its reach across the automotive vertical.
“We are very pleased to add Carfax to our AutoReach Ad Network, which now has grown to over 14 publishers. We anticipate that as the demand for more cost-effective and efficient ways to reach consumers grows, AutoReach’s expansion – in both advertisers and publishers – will continue in 2009,” said Autobytel President and CEO Jim Riesenbach. “The Internet is well on its way to becoming the second largest medium for automotive advertisers – and with more and more consumers shopping for used vehicles in the current economic climate – we are pleased that AutoReach can offer publishers like Carfax increased opportunities to leverage this growth.”
According to Riesenbach, AutoReach’s mission is to provide in-market automotive publishers with on-target, high-value advertising campaigns in the growing online automotive market, while also providing automaker and automotive-related advertisers with added inventory to target more in-market automotive consumers more efficiently.
“Carfax.com is one of the most popular automotive Web sites available today,” said Larry Gamache, communications director at Carfax. “AutoReach advertisers can easily inform millions of consumers about products and services that meet the needs of our everyday lives.”
Carfax provides vehicle history information for buyers and sellers of used cars. Millions of in-market shoppers visit Carfax.com each month for information that adds peace of mind to their car buying decision. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck.
The AutoReach Ad Network is an automotive ad network of third party Web publishers visited by millions of in-market automotive consumers. It creates a unique opportunity for advertisers seeking to reach this new Web 2.0 age of automotive consumers and exemplifies Autobytel’s focus of providing leading-edge automotive solutions for today’s evolving web-savvy customers. Current publishers include such targeted sites as The Enthusiast Network, TheTruthAboutCars.com, ClassicCars.com, Automobile.com, RightAutos.com, Vast.com, AutoMall.com, Tenmagazines.com, Overstock.com, and now Carfax.com. Among the advertisers taking advantage of the network’s reach are many of the major automotive manufacturers, automotive parts and accessories manufacturers, and top insurance companies.
About Autobytel Inc.
Autobytel Inc. (Nasdaq:ABTL) is an Internet automotive marketing services company that helps dealers and manufacturers sell cars and related products and services. The company owns and operates consumer-facing automotive websites, including its flagship site, MyRide.com®, which is designed to help consumers find, see, buy and learn anything related to automobiles. The company’s other websites are: Autobytel.com®, Autoweb.com®, Car.comsm, CarSmart.com®, AutoSite.com®, and CarTV.com®. By providing a convenient and comprehensive automotive consumer experience across the purchase and ownership lifecycle, Autobytel seeks to provide dealerships with opportunities to connect with a steady, diverse stream of motivated, serious shoppers, while providing manufacturers with precision-targeted brand and product advertising opportunities. In addition to its websites, the company generates leads and advertising opportunities for dealers and automakers through its marketing network, which includes the AutoReach ad network, co-brands, such as ESPN.com, and marketing affiliates such as AOL, Edmunds and Kelly Blue Book.