Top Provider of Search Advertising Quality Management Honored in Internet Award Category
AUSTIN, Texas – Click Forensics™, Inc., the industry leader in scoring, auditing, and improving traffic quality for the online advertising community, today announced that it was named a winner of the Austin Business Journal Tech Innovation Awards. This year’s Awards recognize the most promising technologies developed in the central Texas region in 2008. Click Forensics was recognized in the Internet Award category for its market leadership in helping to quantify the size of the industry click fraud problem and for developing breakthrough technologies that help to mitigate the impact click fraud and low traffic quality have on search advertisers and publishers.
“Austin’s rich technology community is known for developing solutions that impact technology on a global scale,” said Colin Pope, editor of the Austin Business Journal. “The competition for the 2008 Tech Innovation Awards has been strong and we are honored to recognize Click Forensics as a winner.”
Click Forensics offers traffic quality management solutions designed for online advertisers, ad networks and publishers. The Click Forensics solutions use patent-pending heuristics to measure and score traffic quality. The solutions provide continuous updates on sites that are sources of poor quality traffic and click fraud so that advertisers and ad networks can protect their campaigns and those of their clients, while improving overall campaign performance.
“We’re honored to be chosen as a Tech Innovation Awards winner,” said Paul Pellman, CEO of Click Forensics. “Austin has incubated some of the best and brightest young companies in the country and we’re pleased to be among this year’s recipients for this prestigious award.”
For more information on Click Forensics, visit www.clickforensics.com.
About Click Forensics, Inc.
Click Forensics is the industry leader in scoring, auditing and improving traffic quality for the online advertising community. Click Forensics provides traffic quality management solutions for online advertisers, publishers, and ad networks. The company also publishes the Click Fraud Index®, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com.
Click Fraud Index is a registered trademark of Click Forensics, Inc. Click Forensics and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.