Hydrogen Launches New Ad Campaign for Microsoft Online Services

SEATTLE – This month, Hydrogen Advertising unveiled its latest business-to-business campaign for Microsoft Online Services (MOS) – “The Right Tools. The Right Team.” A Formula One racecar and its capable pit crew serve as a metaphor for MOS, a suite of hosted communication and collaboration services that quickly delivers high-performance benefits to organizations and businesses in any category.

Created to reach the technology decision makers at mid- and large-size companies worldwide, “The Right Tools. The Right Team.” campaign demonstrates that Microsoft Online Services deliver streamlined communications, simplified management, and business-class security and reliability “right from the start.” Hydrogen conveys this message through a spectrum of Formula One-themed marketing tools and templates, including product data sheets, employee posters, direct mail pieces, online banner ads, a microsite and an HTML email. The campaign is also multi-lingual, translated for French-, German-, Spanish- and Japanese-speaking channel partners and customers.

“The business world, like Formula One racing, is ultra competitive,” said Tom Scherer, vice president and executive creative director, Hydrogen Advertising. “Every second counts and senior IT professionals need a high-performance team, like the MOS team, behind them to give them a winning edge.”

About Microsoft Online Services

The Microsoft Online Services is a set of hosted messaging and collaboration solutions including Microsoft Exchange Online, Microsoft SharePoint Online, Microsoft Office Live Meeting, and Microsoft Office Communications Online. These online services are designed to offer businesses streamlined communication with high availability, comprehensive security, and simplified IT management. When a company subscribes to one or more of the services, it connects to the rich interactivity of on-premises client and server applications with the flexibility and scalability of Web-based services. Because Microsoft hosts the services, it reduces a company’s need to maintain IT services on site. Many organizations today are moving to this “software-plus-services” model, because it decreases the need to manage hardware and software.

About Hydrogen Advertising

Founded in 2001 by a group of Seattle’s most seasoned advertising and marketing veterans, Hydrogen Advertising provides a full suite of marketing services – Web marketing, non-traditional, broadcast, print, media planning, PR, DM, campaign measurement, strategic planning – to West Coast companies. The agency’s forte is creating integrated marketing programs that deliver specific outcomes. Among the agency’s clients are CRH Medical Corporation, Precor, Kenworth Truck Company, ÁegisLiving, eBay and Microsoft. www.hydrogenadvertising.com