Nearly 1.8 million people listened to ReplaceAds Network during an average week in October
NEW YORK – ReplaceAds announced that it debuted as the third largest online radio advertising network in the October comScore/Arbitron Online Radio Ratings. According to comScore/Arbitron, nearly 1.8 million different people (1,770,500) age twelve and older listened for five or more minutes to stations affiliated with the ReplaceAds Advertising Network Monday-Sunday 6A-Midnight during an average week in October. The ReplaceAds Network includes more than 3,500 broadcasting stations, and includes music, sports, news, talk and special Interest broadcasts. ReplaceAds works with advertisers to develop Internet advertising campaigns that deliver premium and measurable results while delivering revenue to ReplaceAds’ broadcast partners.
The comScore/Arbitron Online Radio Ratings service is the leading source of audience estimates for the online radio network industry. The service provides ratings that can be compared on “like to like” basis with Arbitron’s audience estimates for terrestrial stations. It is based on continuous and passive measurement from more than 200,000 U.S. participants within the comScore global consumer panel.
“ReplaceAds has a large and demographically appealing online radio audience for advertisers,” said Bill Rose senior vice president of marketing, Arbitron, Inc. “We are pleased to welcome ReplaceAds as a customer because we can now provide a more complete picture of online radio consumption.”
“Now advertisers can compare the size and impact of the ReplaceAds audience to other online and traditional radio vehicles,” said Jeff Pescatello Co-Founder of ReplaceAds. “We selected comScore/Arbitron to provide third party verification of our internal metrics because we believe they are the gold standard for online radio ratings”.
About ReplaceAds™
ReplaceAds provides local, regional and national advertisers the highest return on their brand advertising investment. ReplaceAds has aggregated the majority of people watching or listening to broadcasts on the Internet on a daily basis. Because of the enormity of our daily audience, the premium nature of our broadcasts, and the long periods of time our listeners and viewers spend with us each day which typically exceeds two hours per session we can offer brand advertisers a new unique and highly effective way to reach those consumers with their message on brand safe stations.
The ReplaceAds™ Network team is comprised of veterans from the film, music, radio, advertising, and Internet broadcasting industries who all share a passion for building value for our customers and partners. www.ReplaceAds.com
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/boilerplate.
About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.
Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.
Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron’s executive offices are located in New York City.
