First Ad Server to Manage All Virtual Currency Monetization; Measures Results So Social App Publishers Can Optimize to Increase Revenue
IAB Leadership Forum
LOS ANGELES – Sometrics (http://www.sometrics.com) launched its Virtual Currency Platform – the industry’s first ad server to manage all virtual currency monetization from multiple offer providers.
As the benefits of the incentivized virtual currency revenue model are becoming more apparent, the industry is seeing an influx of providers in the space. Sometrics’ new platform will manage offers from any ad network, including Super Rewards, Offerpal and SocialMedia Networks. Sometrics will measure and report revenue, completion rates and demographic details, to help application developers analyze the effectiveness of each offer network.
Developers are then able to optimize and create new unique offers for all of these networks directly from the Sometrics Virtual Currency Platform.
“Sometrics will optimize existing virtual currency revenue, providing lift with current offer vendors,” said Ian Swanson, Sometrics co-founder and CEO. “Our platform also provides a more transparent and updated dashboard – one place to see all virtual currency revenue, across all apps and offer providers. There’s a host of offer networks available to developers, but most don’t provide much in the way of detailed reporting or transparency of results. Our platform is game-changing as the first solution designed to tackle this problem and give developers a way to optimize revenue streams across the board.”
Developers and publishers of social applications increasingly rely on incentive-based offers to encourage their users to take a particular action – view an ad, for example – ultimately increasing advertising revenue.
More than 1,800 publishers of social applications and communities are now using Sometrics’ social advertising and measurement solutions to increase traffic and boost revenue. Sometrics is the first to tailor its analytics and ad managing solutions to focus on social networking platforms and applications, providing the most relevant and effective audience analysis and social ad targeting available.
For product demos, contact Jennifer or Mickey at [email protected].
About Sometrics
Sometrics is pioneering social intelligence – combining deep, relevant social analytics with precision-targeted ad managing/social branding capabilities to help developers and brands monetize the social web. Founded by developers, Sometrics is the first to tailor its analytics and ad managing solutions to focus on social networking platforms and applications. It provides the most relevant and effective audience analysis available, helping developers and brands better understand who’s doing what within the major social networking communities and ultra-targeted niche sites. Sometrics has more than 1,800 developers using its analytics tools across multiple social networks; some have reported 200 percent growth in traffic. Sometrics is the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included AT&T and Greycroft Partners. Sometrics is based in Los Angeles.
