New Network Enables Advertisers to Target Male Demographic Ages 18-35 at Point of Purchase
LOS ANGELES – Channel M, the industry’s leading producer of customized in-store TV networks, announced that through its Money Mart branded stores, Dollar Financial Group, Inc, a subsidiary of Dollar Financial Corporation, the leading international financial services company serving under-banked consumers, has launched a custom Channel M in-store TV network. Uniquely developed to reach Money Mart’s core customer base, the network is available to external advertisers seeking to reach the same consumer demographic as Money Mart’s.
Channel M develops custom content and advertisements specifically targeted toward each in-store TV network’s target shopper demographic and maintains an infrastructure capable of handling all aspects of any in-store TV network, including but not limited to technology, content production, network installation, and advertising sales.
“We have partnered with Channel M to enhance the Money Mart customer experience, decrease perceived wait times, and drive sales and awareness of available products and offerings,” said Paul Koulogeorge, vice president of marketing for the Dollar Financial Group. “We are excited about the potential that in-store TV presents to extend beyond sales generation to the creation of additional revenue streams by opening up our customer base for advertisers.”
Dollar Financial Group is rolling out its in-store TV network to 30 Money Mart stores in the first phase, half of which will be in Canada and half in the United States with plans to expand it to all 1,000 of its store locations across the U.S. and Canada. The programming will be divided into three display areas, which include: music videos and custom entertainment feature programming; a scrolling news feed; and space for flash billboards and advertisements. Advertisements can also be cycled through within the main display area programming in :15, :30, or :60 second spots.
“Advertising opportunities on Channel M in-store TV networks provide advertisers with access to a captive audience while they are actively shopping or waiting in line ready to make a purchase decision,” said Dennis Quinn, President of Sales and Marketing of Channel M. “Advertisers can further engage this audience through capitalizing on the flexibility of digital delivery to specifically target advertisements geographically, by time of day, or by display location in each individual store.”
The Money Mart TV network is open to advertisers from across the following industries:
* Money Wire Services * Snacks
* Mobile Phone Companies * Beer and Liquor
* Automotive Parts * Video Games
* Automotive Retail * Movie Studios
* Quick Serve Restaurants * Local Transit Authorities
* Convenience Stores
At September 30, 2008, Dollar Financial Corp consisted of 1,377 stores, including 1,064 company-operated financial services stores and 313 franchised and agent locations in 30 states, Canada, Republic of Ireland and the United Kingdom. The financial services store network is the largest network of its kind in each of Canada and the United Kingdom and the second-largest network of its kind in the United States. The Company’s customers, many of whom receive income on an irregular basis or from multiple employers, are drawn to the convenient neighborhood locations, extended operating hours and high-quality customer service.
About Dollar Financial Corp
Dollar Financial Corp is a leading international financial services company serving under-banked consumers. Its customers are typically service sector individuals who require basic financial services but, for reasons of convenience and accessibility, purchase some or all of their financial services from the Company rather than from banks and other financial institutions. To meet the needs of these customers, the Company provides a range of consumer financial products and services primarily consisting of check cashing, short-term consumer loans, Western Union money order and money transfer products, currency exchange, reloadable VISA(R) and MasterCard(R)branded debit cards, electronic tax filing, bill payment services, and legal document processing services. The Company’s financial products and services, principally check cashing and short-term consumer loan programs, provide immediate access to cash for living expenses or other needs. For more information, please visit the Company’s website at www.dfg.com
About Channel M
Channel M develops customized in-store television networks to drive sales in retail and lifestyle environments. By evaluating each retailer’s goals, consumer dwell times and buyer behaviors, Channel M’s in-house programming team creates content for in-store networks that enhances shopping experiences, increases store sales and generates revenue with entertainment, targeted advertising and sponsored features. The Company’s digital delivery platform offers on-demand updates, as well as localized programming and ad targeting features. Through its 27 retail networks, Channel M offers advertisers access to millions of highly targeted consumers each month while they are actively shopping. Headquartered in Los Angeles, Channel M clients include Macy’s, ecko, Steve Madden, Blockbuster and My Gym children’s fitness facilities. Company investors include Ascend Venture Group, Benedek Investment Group, Intel Capital and Vintage Fund Management. For more information, visit www.channelm.com.
