LOS ANGELES – MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), and Panache, the ad-insertion platform for major media and entertainment companies, announced a partnership to deploy Panache’s platform across MTVN’s Web sites. The move will significantly enhance MTVN’s ability to create innovative, engaging and measurable online video ads across sites including MTV.com, VH1.com, Nick.com and CMT.com.
“We offer one of the richest and most diverse video experiences on the Web, streaming hundreds of millions of videos to a wide variety of audiences each month,” said Nada Stirratt, Executive Vice President, Digital Advertising, MTVN. “Panache enables us to offer marketers additional tools to reach their consumers through unique and engaging video ad formats.”
“We are thrilled to partner with MTV Networks and provide the platform for them to be even more innovative when it comes to video advertising,” said Steve Robinson, President of Panache. “MTV Networks’ audience represents an engaged segment of digital video users. Partnering with such a pioneering company to help drive revenue with new and exciting ad experiences is as good as it gets.”
MTV Networks is one of the Internet’s top sources of video content. The new ad products MTV Networks has developed with Panache include interactive linear and non-linear formats such as bugs, inlays and overlays. These new ad products are designed for quick and seamless integration into MTVN’s online video player, allowing for maximum consumer engagement and minimum interruption of the user experience.
“Panache’s platform will enable us to deploy the latest and most effective online video ad formats with the speed and accountability that our marketing partners want,” said Brad Herman, Senior Vice President, Digital Advertising Sales Operations, MTVN.
Panache is an ad insertion platform providing media and entertainment companies with the infrastructure to increase revenue from their video business. Publishers can create more ad avails for long-form, short-form, HD, on-demand streams and live events – all with the same toolset and no interruption to existing workflows. With Panache, publishers have complete control over their in-video advertising regardless of distribution model, enabling syndication and precise reporting that follows their campaigns anywhere.
Founded in 2006, Panache is a privately held company headquartered in Los Angeles.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.