Niche Marketers Benefit from Advanced Targeting Capabilities and Hands-On Support
NEW YORK – Giant Realm, Inc., the rapidly growing online media company reaching millions of 18 – 34 year old men through its publisher group of focused entertainment and gaming communities, announced Giant Realm Direct, a new ad-serving solution that allows advertisers on any budget to run highly-targeted campaigns to reach their core audience.
Giant Realm Direct is an ideal solution for companies with conservative budgets and niche products. The flexible service allows advertisers to specify a certain type of entertainment or gaming enthusiast from Giant Realm’s broad universe of 35 million monthly visitors. For example, clients can run an efficient ad buy targeting only Guitar Hero players, sci-fi film buffs or anime/manga devotees.
In addition, Giant Realm Direct is a welcome alternative to the strictly self-service ad-serving options that leave companies – many of whom are running online campaigns for the first time – with no guidance. Giant Realm’s internal sales team is available to assist with performance optimization techniques and other methods to generate maximum results.
“Giant Realm aggregates top enthusiast sites across the most popular entertainment and gaming categories,” said James Green, CEO, Giant Realm, Inc. “Our Giant Realm Direct service was designed for companies that only need to reach a specific segment of our vast universe. By being able to control where and when a campaign runs, advertisers that have beta-tested the service have experienced more than a one percent click-through rate.”
About Giant Realm, Inc.
New York-based Giant Realm, Inc. (www.GiantRealm.com) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor. The company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 35 million individuals worldwide every month. Giant Realm’s shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.