– HubSpot Announces Lead Tracking Tool for Its Internet Marketing System
HubSpot has announced Lead Tracking and Intelligence for its Internet marketing system, allowing users to track leads’ paths through their sites and capture intelligence about them to help qualify leads and close more sales.
HubSpot’s tool tracks detailed information about every visitor to a website. This information turns into valuable intelligence when visitors convert to leads. For each potential lead, HubSpot tracks the number of visits, the referring source and details about activities such as commenting and watching webinars. When an individual fills out a form on a user’s website, all of this intelligence is captured in the HubSpot lead tracker.
– AOL Launches New Version of Web Mail
AOL’s Products and Technologies Group announced the launch of an enhanced version of AOL Web Mail that offers users one-click access to Gmail, Yahoo! Mail and a variety of third-party sites and destinations directly from the AOL Web Mail page, http://mail.aol.com. Over the past year, AOL has added more than 30 new features and a variety of new functionality to Web Mail in an effort to make it more open to third-party content and to offer more monetization opportunities to advertisers. The new version is being released globally, making it available in more than 38 countries and locales around the world.
