Ad Ops Daily Briefs: January 29 2009

HubSpot Announces Landing Page Wizard for Its Internet Marketing System
For marketers, the landing page is the place on a site where prospects are captured as leads. A landing page is the page to which a user’s call-to-action link directs, or where the user makes an offer and captures lead information. HubSpot’s Landing Page Wizard offers users a simple drag-and-drop interface and content management system that makes it quick and easy to create custom landing pages.

Samsung and NFL Announce Winner of “That’s How I See It” Super Ad
With more than one million votes cast, Samsung and the NFL have announced the winner of this year’s fan Super Ad contest. Reginald Castilla, from Ridgeland, Miss., will have his story turned into a commercial that will air during the Super Bowl XLIII pregame show on Feb. 1, 2009, on NBC.
Castilla, a life-long Dallas Cowboys fan, told his story of “That’s How I See It” at a Best Buy in Alexandria, Va., while in town for a conference. Castilla told the story of how he would sneak a black and white portable TV into his dad’s car every Sunday morning before church so he could watch the Cowboys play.