WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency brands, consumer brands and publisher brands—are battling back against commoditization in these challenging economic times.
* Marketing 2.0: The New Affiliates
* The Agency of the Future Just Happened. How’d They Do It?
* Recession 2.0: Where Are Advertisers Going? Where Are Investors Going?
* Makin’ Bacon: The Premium Inside the Pork Bellies
* Death of Display—Just Exaggerated Rumors?
* Just Publish and You’ll Perish: The New Imperative for Publishing Brands
* Debate!: Brand Marketers Don’t Need Agencies. Interactive Publishers Provide Everything They Need
* Yes, Social Media Can Brand: Discuss
* How Regulation Could Shut Down the Internet
From Experts Including:
* Randall Rothenberg, President and CEO, IAB
* Michael Mendenhall, SVP and CMO, Hewlett-Packard Company
* Wenda Harris Millard, President, Media and Co-CEO, Martha Stewart Living Omnimedia and Chair, IAB Board of Directors
* Michael Roth, Chairman and CEO, Interpublic Group
* David Rosenblatt, President, Display Advertising, Google
* Scott Howe, Corporate VP, Advertiser & Publisher Solutions Group, Microsoft
* Joanne Bradford, SVP, U.S. Revenue and Market Development, Yahoo!
* Bob Carrigan, CEO, IDG Communications Worldwide
* Mark Mahaney, Director, Internet Sector, Citigroup Investment Research
* Sarah Chubb, President, CondeNet
* Jean-Philippe Maheu, Chief Digital Officer, Ogilvy North America
WHEN: February 22-24
WHERE: Orlando, FL
MORE: A year ago, commoditization was the hot topic at the inaugural offsite annual meeting of the IAB. A sell-out crowd of 400 top digital marketers, agencies and publishers discussed and argued about Chairperson Wenda Millard Harris’s now-famous admonition to the industry to avoid trading ad space like pork bellies.
How times have changed. This year, interactive advertising is the sole bright spot in the advertising world. Embattled marketers are reducing overall ad budgets, while shifting more advertising dollars to hard-working, measurable interactive advertising. A challenging economy has slowed the industry’s growth, but has created opportunities as brands, their agencies and publishers explore new ways to harness the power of interactive advertising to build brands and ROI.
Also front and center in 2009 is the continuing—and escalating—threat of regulation that would unnecessarily stunt the interactive industry’s ability to tailor advertising to consumers’ preferences. All this and more will be hot topics of conversation at IAB’s second annual meeting.
For a complete agenda of this newsmaking event, go to: www.iab.net
About the IAB:
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.