Ad Ops Daily Briefs: January 4 2009

Increased Spam and Phishing Attacks Tops List of Email Marketer Challenges for 2009 – Even More than the Economy
Increased spam and phishing attacks along with further email and image blocking by ISPs top the lists of marketer’s concerns for 2009, this according to a recent Goodmail-sponsored survey conducted by JupiterResearch.
The survey asked 202 email marketers which challenges related to the success of their email marketing initiatives over the next twelve months most concerned them. Marketers cited “increased spam and phishing attacks” as the most pending anxiety, with 53 percent of respondents calling it a top concern in 2009, followed by “further email and image blocking by ISPs” (45%).
By comparison, survey respondents were less concerned about “slowing consumer spending” (40%); their ability to stay relevant with subscribers (27%), or securing adequate budget for their programs (16%). Only 11% feel that their email programs are threatened by “increased consumer preference for social and mobile communications.”



NT Media Announces Launch of New Video Sharing and Social Networking Website NEUROTRASH.tv
NT Media Corp. (http://www.ntmedia.tv) (OTCBB:NTMI) announces the development of NEUROTRASH.tv, the first in a series of websites that will establish the organization as an online entertainment and media provider.
NEUROTRASH.tv is a video-sharing site targeting young adults between the ages of 18 and 35. Users will be able to post and share videos on the site as well as take advantage of NEUROTRASH.tv’s video player to place videos on their own sites, social networking profile pages and blogs. NEUROTRASH.tv will promote the development of both hip content by amateur and professional videographers, and useful information channels. Extensive social networking opportunities exist on the website. The Company also plans to produce exclusive proprietary entertainment content for the site as well as adding licensed content.