Ad Network Releases Industry’s First Comprehensive Content Filtering Solution; Incorporates IBM Proventia® Web Filter as Key Component of Evolving Technology Portfolio Designed To Meet the Needs of Brand Advertisers and Their Agencies
SAN MATEO, Calif. – Brand.net, the first online advertising network focused exclusively on Brand advertising, has launched the Brand.net Quality Certification Platform, the industry’s first comprehensive solution to address advertisers’ need to place their Brands in controlled, high-quality ad environments. Through extensive work with leading Brand advertisers and their agencies, Brand.net’s founders identified this as the number one issue holding Brands back from making Online a core component of their Brand advertising programs.
The Brand.net Quality Certification Platform combines an innovative fixed grading system with its proprietary Page-Level Content Filtering technology to give Brand advertisers unprecedented control over and confidence in the content environments where their ads are shown. IBM Proventia® Web Filter Technology from IBM Internet Security Systems was selected by Brand.net to enhance its technology and will be an integral component of Brand.net’s Page-Level Content Filtering solution. By analyzing both text and image content, the IBM Proventia® Web Filter is designed to block more unwanted Web content than any other filtering solution available, enhancing Brand.net’s ability to analyze web content quickly and accurately.
“Our Quality Certification Platform, which includes IBM Proventia® Web Filter, provides the most advanced content filtering solution available in online advertising. It is a key component of our evolving portfolio of technology that ensures that our Brand advertiser and agency customers have access to the highest quality inventory available in the market today,” said Brand.net Cofounder Andy Atherton. “As with all aspects of our business, the Brand.net Quality Certification Platform was developed in collaboration with our clients. Since our launch, we have worked with dozens of online Brand advertisers on over 50 campaigns. The platform being introduced today leverages this experience and is custom built based on the specific requirements of our clients.”
Brand.net follows a three step process to ensure the highest quality online content environment for advertisers. First, Brand.net buys online from top quality publishers and evaluates each site on over a dozen attributes. Second, each site is assigned a control grade, which objectively describes the type of content, and how it is organized and moderated. This fixed grading system establishes a standardized way to communicate with advertisers and agencies about the degrees of risk associated with some content environments. Finally, during the ad serving process, Brand.net’s unique Page-Level Content Filtering technology screens the content on the individual pages within each site where ads will be placed. This industry leading combination of proprietary process and technology enables Brand.net to provide dramatically higher quality inventory than other ad networks.
To learn more about Brand.net’s Quality Certification Platform, visit: www.brand.net/quality
About Brand.net
Brand.net is the first online advertising network focused exclusively on Brand advertising. The Brand.net team has a combined 50+ years of online Brand advertising experience with leading online publishers. Our deep online display advertising expertise, supported by our innovative technology, guarantee that Brand advertisers and agencies will reach the right target in the right context, efficiently and measurably. Brand.net was founded in 2007 and has offices in New York, Chicago, and Silicon Valley. For more information, please visit: www.Brand.net.
