Ad Ops Daily Briefs: March 3 2009

Merkle Releases 2009 ‘View from the Inbox’ Email Marketing Trends Report
Merkle (, one of the nation’s largest and fastest growing database marketing agencies, today released its 2009 ‘View from the Inbox’™ email marketing report. This report highlights the results of Merkle’s annual study, which is conducted in conjunction with the national survey research firm Harris Interactive. The study sets out to measure the attitudes and behaviors regarding permission-based email among U.S. consumers. Permission-based or “opt-in” email marketing is a marketing approach used to reach consumers who voluntarily sign-up to receive updates, offers and information from select organizations.

Online Marketing Connect Institute Offers New Webinar for Marketers Who Need to Improve Usability and Conversion Rates
iPerceptions Inc. (TSX.V:IPE), a leading provider of web-focused Voice of Customer analytics, has teamed up with the Online Marketing Connect Institute to offer a new webinar to help marketers increase the effectiveness and efficiency of their online properties. The webinar, titled “A to Zs of Traffic to Conversion: How to Drive Your Target Audience to Your Website and Make Sure They’re Happy Once They Get There,” will spotlight the most common user experience pitfalls as determined by feedback from visitors to thousands of sites worldwide—and offer easy fixes that will increase conversions and sales. The free webinar takes place on Wednesday, March 4, at 2:00 pm EST, and registration is now open at

Engauge Digital Names Chad Israel Director of Social Marketing
Engauge, a total marketing solutions agency, has tapped digital pioneer Chad Israel as the agency’s Director of Social Marketing. Israel will lead the social and emerging marketing initiatives for Engauge Digital in Atlanta, Georgia.

“Chad is a unique talent who brings a deep understanding of how brands can connect with their customers using social media and move them to action,” said Melissa Read, Ph.D., Engauge Digital’s Vice President of Research and Innovation. “He’ll oversee our strategic social marketing initiatives, with offerings that include social media outreach, viral marketing campaigns and social media measurement and analysis.”