PITTSBURGH & PROVIDENCE, R.I. – Wizzard Media, (NYSE Alternext: WZE), the world’s largest podcasting network, announced that it has signed an agreement with Ando Media, LLC to automate audio advertising campaigns on Wizzard’s podcast network. Ando Media has approximately 5,000 radio station clients, including 46 of the Top 50 broadcasters in the country. www.andomedia.com. Non-intrusive advertisements will be stitched to the beginning, middle or end of participating audio podcast programming in the Wizzard network that now includes over 17,000 content producers and over 1.2 billion download requests per year.
Wizzard and Ando Media have launched their first joint ad campaign for Cisco’s Webex, a digital tele-conference service. By automating ad serving, Wizzard Media will be capable of delivering rich media ads to the mass consumer market while also capturing revenue from “long tail” customers. These “long-tail” podcasts, when aggregated, allow advertisers to reach mass volumes of highly motivated listeners. “Podcast audiences comprise the smartest, most product-aware consumer demographic in the world, with most downloads passing through Apple’s iTunes service. We’re excited to work with Ando Media and their ad partners to target specific products to the right buyers,” said Wizzard CEO, Chris Spencer.
“As measurable impressions become even more important for brands, podcasts become an effective way to reach an engaged and savvy consumer via online audio. These consumers have already “raised their hands” for the content by subscribing to podcasts and are accepting of advertising that is entertaining and engaging. Our goal is to help Wizzard monetize their incredible network, yet maintain listener loyalty through ad relevance,” added Paul Krasinski, Executive Vice President of Ando Media. Wizzard and Ando Media have the ability to deliver millions of ads each month for an unprecedented combination of on-demand entertainment and relevant ad placement.
About Wizzard Media (a division of Wizzard Software):
Wizzard Media is the industry’s largest podcast hosting network with over 1.2 billion download requests in 2008. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players such as the Apple iPod® and the Microsoft Zune®. Wizzard Media collectively broadcast millions of podcast downloads per day. For more information, please visit www.wizzard.tv. Wizzard Media is a division of Wizzard Software, a leader in speech technology development.
About Ando Media LLC:
Ando Media is the leading provider of real-time audience measurement and ads management solutions for the Internet audio market. Founded in 2004, Ando Media is committed to enabling its clients to monetize their digital assets: audio, online, video and mobile. www.andomedia.com