NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced a partnership with EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services. The partnership features collaboration between Ringleader Digital and EyeWonder to develop rich media and video solutions across Ringleader Digital’s third-party advertising network. The agreement provides a flexible platform to address the emerging market for mobile advertising in rich media applications and services.
Demand for rich media continues to expand rapidly, with industry analyst Screen Digest projecting that the market will reach $2.79 billion by 2012*. The mobile video market also continues to grow, with The Nielsen Company reporting 24% annual growth in subscriptions to mobile video, increasing to 16.4 million customers in Q3 2008**. Additionally, the growing ubiquity of mobile handsets with multimedia support is central to driving rich media demand. Advertisers, logically, are turning their attention to rich media to reach mobile users in a meaningful and impactful manner.
“As we build on our leadership position as the premier provider of interactive digital advertising, it is essential that we continue to expand the display devices we serve,” said John Vincent, CEO of EyeWonder, Inc. “Integration with Ringleader Digital provides us with a powerful gateway to the untapped mobile rich media advertising market.”
“iPhones and other leading-edge smart phones are enabling users to enjoy the full benefits of rich media, which is creating new avenues to reach mobile consumers,” said Bob Walczak, CEO of Ringleader Digital. “We are excited to partner with EyeWonder, one of the leaders in the space, to offer dynamic and engaging rich media ad solutions for advertisers and publishers. Our third-party On-Demand Network enables rapid integration with technologies from EyeWonder and other industry leaders while also providing the true access to any publisher across any mobile ad environment.”
Ringleader Digital’s third-party ad serving network enables rapid integration with leading-edge technologies and new applications that will continue to enhance mobile advertising which in turn enables brands and agencies to extend their advertisements to mobile while also maintaining a dashboard view of both mobile and online advertising campaigns.
About Ringleader Digital
As the next-generation mobile advertising network, Ringleader Digital brings the online advertising experience to mobile—fulfilling the potential and promise of the mobile Web. Ringleader’s device-agnostic network is the only third-party mobile ad service, and is the first to specifically target ads by device functionality. Ringleader simplifies advertising transactions and delivery by providing brands and publishers the ability to seamlessly and simultaneously distribute ad campaigns across any mobile digital platform. With this unprecedented control, publishers maximize the revenue potential for ad campaigns while brands and advertisers can finally track and audit every element of a campaign’s effectiveness. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.
About EyeWonder, Inc.
EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder Inc., has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company’s interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.
*“Mobile Media Advertising Opportunities: The Market for Advertising on TV, Video, and Games,” Screen Digest, April 2008
**“Tuned into the Phone: Mobile Video Use in the U.S. and Abroad,” The Nielsen Company, January 2009