Australia – Digital Economy – Advertising, Statistics, Revenues, Forecasts

DUBLIN – Research and Markets has announced the addition of the “Australia – Digital Economy – Advertising, Statistics, Revenues, Forecasts” report to their offering.

Defying market expectations, expenditure on online advertisements in Australia grew 18.5% year-on-year. Unabated by the current poor economic environment sales increased to $1.8 billion at the end of the 2009 financial year according to figures from PricewaterhouseCoopers (PwC). More specifically Australia’s online search advertising market achieved a 30% growth rate during 2008-09, with both revenues per ad and the amount of search ads served continuing to rise.

Buoyed by the increased use of multimedia advertising on the back of improvements in broadband availability has seen advertisers continue to experiment with new formats. This year, 2010, may see increased use of targeted advertising delivered over the Internet as well as increased use of mobile Internet advertising by firms which has been driven by advances in the capability of multimedia handsets, the increasing use of mobile data services and the fall in the associated costs to the user.

Key Topics Covered:

1. Synopsis

2. Digital Economy – Internet income

3. The online advertising market – moving into 2010

4. Mobile Internet advertising

5. Generation Y is driving the online media push

6. Revenue statistics

6.1 Online advertising revenue statistics and forecasts

7. Online classified advertising

7.1 Online ad market to seek out growth despite GFC

8. Online search and directories market

9. Online video advertising market

9.1 Telstra records strong online and mobile advertising growth

10. Website usage statistics

11. Market surveys

11.1 Digital Services survey – AIMIA

11.2 Frost & Sullivan survey

11.3 Children usage of social networking

11.4 Online entertainment and media activity

11.5 Ericsson/IDC – rapid growth for TV/video sector

11.6 ACMA survey on converged technologies

11.7 PwC Entertainment and Media Outlook report – to 2012

11.7.1 Market sector overview

11.8 High-speed broadband equals high-spend online advertising

11.9 IAB survey on online advertising expenditure – 2007-2009

11.9.1 Three months to March 2009

11.9.2 Three months to March 2008

11.10 Search advertising revenues

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