– Advertisers Get a Trove of Clues in Smartphones
“The millions of people who use their cellphones daily to play games, download applications and browse the Web may not realize that they have an unseen companion: advertisers that can track their interests, their habits and even their location.” – The New York Times
– Google’s Head of North American Sales Moves to AOL
Tim Armstrong, Google’s now former head of sales for North America, and the developer behind Google’s AdSense and AdWords advertising products, is heading to AOL. As Brand Republic puts it, the move is caused by the “managerial shake-up” in Google. Armstrong will serve as chief executive at AOL and will be the driving force behind AOL’s presence in the online advertising arena.
– Razorfish Launches scatter|gather Blog
The new blog from Razorfish “covers the intersection of pop culture, consumer behavior & digital content”. Contributors are all practicing Content Strategists: Adam Gottlieb, Bob Maynard, Dawn Bovasso, Doug Bolin, Jared Keleher, Ruth Kaufman, Robert Stribley, Rachel Lovinger, Michael Barnwell, Matt Geraghty, Mary S. Butler, Lynn Leitte