May 8th Conference Explores Secrets of Mining New Marketing Technologies to Succeed in Current Economic Climate
NEW YORK – Marketing and advertising executives and entrepreneurs seeking strategies for success have a one-day opportunity to glean insights and expertise from many of the nation’s leading marketing innovators, when Pace University convenes its Executive Summit: Marketing & Technology – the Next Frontier on May 8, 2009.
Under the auspices of the Lubin School of Business and co-sponsored by McGraw-Hill/Irwin, the Marketing Executives Networking Group (MENG) and The Wall Street Journal, the summit coalesces a marketing brain trust from a broad range of industries for a general session as well as a series of compelling tutorials and panel discussions.
Keynoting the summit is Richard S. Braddock, the CEO of FreshDirect, whose career includes significant tenures as chairman/CEO of Priceline.com and president/COO of Citicorp and Citibank, N.A.
Panels and tutorials cover such timely topics as product development: leveraging technology to get results; the role of technology in building brands; making Internet and email marketing work, and balancing business results and consumer privacy.
Participants include such top-tier talent as marketing savant Richard Guha, partner in the consultancy Max Brand Equity; John Sateja, executive vice president of Consumers Union, publishers of Consumer Reports; Lili Gil, Johnson & Johnson’s worldwide director of marketing services; Bonin Bough, Pepsico’s global director of social media; Dan Michael, Mars Inc. research & development director; Patrick Walsh, senior vice president of Brooks Brothers; WellPoint Healthcare Director of eBusiness Strategy Tim Gilchrist, and Capital One’s senior vice president of brand marketing, Peter Horst.
The summit will take place on Pace University’s lower Manhattan campus (One Pace Plaza, east of City Hall) and is limited to 250 attendees. Advance registration is required; no registration at the door. Registration fee, including luncheon, is $495. Those registering by March 31, 2009 receive a $100 discount. For additional information and to register visit www.pace.edu/2009executivesummit.
Proceeds benefit Lubin School of Business scholarship programs. Pace University is nationally recognized for its business programs, outstanding faculty and applied research. The Lubin School of Business is professionally accredited for business and accounting by AACSB International, an elite distinction shared by less than 3% of business schools worldwide.
Media admission by press pass.
