Company Adds Offices in Los Angeles, Chicago, and Atlanta
NEW YORK – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions for web publishers and advertisers, announced the opening of new office locations in Los Angeles, Chicago and Atlanta that will allow the company to keep up with the growing demand for its products and services from both advertisers and publishers. The company’s share of the in-text market dramatically increased in 2008, and the demand for its products and services remains very strong so far this year. Kontera’s network grew by over 60% in 2008, and the company is expecting to continue this type of growth in the foreseeable future.
“We’re finding more and more that advertisers can drive better results with their marketing dollars with our technology once they use our in-text offerings,” said Hal Muchnick, President of US Operations Kontera.“We are seeing growth of our business through the monthly and quarterly renewals of satisfied clients, and through agencies recommending our product to other brands.”
Kontera’s semantic analysis algorithms enable advertisers to leverage the most contextually relevant keyword phrases to deliver messages through a user-initiated in-text ad unit. Kontera’s machine learning technology actually improves campaign performance over the full length of its term, enabling agencies to provide substantial branding impact on the front end with the kind of back-end performance results that only the most sophisticated optimization can provide.
“With agencies looking to deliver the kind of extra value for clients that today’s economy dictates, we see our growth as a tremendous validation of our rising stature in the online marketing community,” said Bryan Everett, Executive Vice President, Kontera. “The enhancements we continue to make to our product suite will enable us to provide even more value to our agency and direct clients and further solidify Kontera as a must-have on any online marketing plan.”
About Kontera
Kontera delivers the most relevant In-Text Advertising & Related Information solutions online. Kontera’s patented technology performs real-time semantic analysis of content and other information to dynamically hyper-link the terms that most accurately represent and predict user-intent and engagement. Kontera enhances consumer experience through superior phrase relevance, driving increased user interaction, unparalleled campaign performance for advertisers, and substantial revenue for publishers. Reaching more than 100 Million unique users per month, Kontera’s exclusive network features over 15,000 premium and niche publishers and represents a unique opportunity for advertisers to reach their target audiences through innovative text, rich media and video advertising units. Founded in 2003, Kontera is backed by Sequoia Capital, Tenaya Capital and Carmel Ventures and has offices in San Francisco, New York, Los Angeles, Detroit, Chicago, Atlanta and Tel Aviv. For more about Kontera, visit: www.kontera.com
