Gives Developers a New Way to Increase Consumer Discoverability and Drive Downloads of their iPhone Applications
SAN MATEO, Calif. – AdMob, the world’s largest and fastest growing mobile advertising platform, is addressing one of the biggest challenges facing iPhone application developers with the launch of the AdMob iPhone Download Exchange. This new service gives developers a unique way to increase consumer awareness and downloads of their iPhone applications. AdMob already works with a network of more than 1,000 iPhone applications to help them effectively monetize and engage with consumers.
“iPhone developers are clamoring for new ways to increase consumer discoverability of their applications,” said Omar Hamoui, Founder & CEO, AdMob. “Everyone we talk to tells us the same thing, making this a great opportunity for us to extend another valuable service to developers. So starting today, application developers in AdMob’s network can allocate a portion of their ad inventory to our new iPhone Download Exchange and begin helping each other drive downloads.”
AdMob has leveraged the capabilities of its powerful mobile technology platform and its market leadership position to enable the new AdMob iPhone Download Exchange to:
* Drive application downloads for developers in a new way
* Maximize effectiveness of exchange ads by ensuring they only run on devices that do not already have the same application installed, as well as by targeting the correct Operating System (OS) version, geography, and device (iPhone vs. iPod touch)
* Simplify the ad creation process by automatically developing the ad creative
* Provide reporting on the ad impressions allocated by developers to the exchange and the number of downloads generated
* Give developers detailed control over the ratio of exchange ads to paid ads running in their application
“Consumers love free games, they download them by the millions per title,” said Jonathan L. Zweig, CEO, Jirbo, Inc. / EpicTilt. “AdMob is a valued partner and the perfect company to help us get more of our games in users’ hands.”
“We’ve built TapDefense into one of the most popular iPhone games with an avid community of players, but to keep growing we need to find and engage with new fans,” said Lee Linden, Co-Founder of TapJoy. “We are excited about AdMob’s new iPhone Download Exchange and plan to start using it as soon as it goes live.”
AdMob will allocate Download Exchange ad inventory among the exchange members based on the quantity and quality of the inventory each member contributes, as well as the “installiness” of an application. AdMob will closely monitor and optimize the exchange to deliver the best possible results for all members.
For more information on AdMob’s new iPhone Download Exchange visit http://www.admob.com/exchange.
About AdMob
AdMob is the world’s largest and highest quality mobile advertising marketplace, serving more than 4.1 billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.
AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com’s 2008 Companies to Watch, and VentureBeat’s Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.
