The OpenVision Ad Exchange Integrates to Linear Advertising Solutions from Adtec Digital and Various Ad Insertion Technologies to Unify Targeted Advertising for On-Demand & Linear TV
BETHESDA, Md. – IMAKE is proud to announce that the OpenVision Ad Exchange now supports Linear Broadcast TV Ad Insertion. Working with Adtec Digital and ad splicing technologies, IMAKE has created a centralized, easy to use way to manage, target, and execute ad campaigns across multiple linear and on-demand networks. Service providers can simplify their operations and maximize their revenue by deploying a single targeted advertising solution for linear and On-Demand content within the Cable, IPTV or Satellite markets. Advertisers and ad agencies can target and reach their audiences with higher precision and near real-time feedback.
IMAKE’s OpenVision Ad Exchange utilizes open standards from SCTE to seamlessly integrate with existing linear ad insertion equipment, asset management solutions, and subscriber profiling solutions. The new ad management capabilities manage and track advertisements and sponsorships being watched by any subscriber base across all content types and networks being viewed. A key feature is the ability to centrally target one ad to multiple distribution platforms including download, VOD (where ads are inserted at the time of program request by an audience – in real-time), and now linear broadcast TV. Managing multiple campaigns targeted to different networks with one ad campaign management system drives more effective campaigns for the advertiser.
“We are excited that IMAKE has chosen Adtec as a technology partner,” said Kevin Ancelin, President, Adtec Digital, on their partner relationship. “We appreciate their commitment to an open standards-based approach and look forward to maturing the digital ad insertion segment.” Adtec’s DPI-1200 Ad Server offers the absolute highest transport standards required for broadcasting. It is designed to concurrently insert up to twelve MPEG2 or AVC programs into a digital cable or television service. The DPI-1200 imports programs to its core, processes and multiplexes them in preparation for their delivery via ASI output to a single or multiple ad splicers.
IMAKE OpenVision Ad Exchange is a proven, end-to-end software solution that has managed the daily delivery of more than 100 million targeted video and banner ads. OpenVision Ad Exchange enables the creation, definition and management of targeted advertising campaigns. An integral part of the execution of any campaign, OpenVision Ad Exchange provides greater control and detailed insight into the entire ad distribution process–making it possible to select a specific ad for delivery to a targeted audience and determine the delivery rate, or pacing, for each campaign to ensure compliance with contract terms.
About IMAKE Software & Services, Inc.
IMAKE is the major provider of open, intelligent solutions and integration services that enable the seamless delivery of broadband digital media, Video On Demand (VOD), Internet Protocol Television (IPTV) and digital media, to cable television providers, telecommunications companies, and content providers (branded as “OpenVision”). Founded in 1993 and headquartered in Bethesda, Maryland, IMAKE solutions impact millions of users of broadband content across the United States. For more information, please visit us at www.imake.com.
About Adtec Digital
Adtec Digital is a leading developer of digital and IPTV products and solutions including encoders, decoders, multiplexers, ad servers and management servers. With over 20 years experience in media distribution and control, Adtec offers customers rock solid engineering, powerful features and the ability to generate unmatched bottom line revenue.
