Research and Markets: Total Advertising is Forecast to Be Down Everywhere in Western Europe’s Big Five Markets in 2009

DUBLIN, Ireland – Research and Markets has announced the addition of Screen Digest’s new report “European Broadcasters Market Monitor: Q1 2009” to their offering.

This quarterly report combines Advertising Intelligence data and analyst commentary covering broadcasters’ advertising revenues, audience share performance and ad revenue prospects for 2009-2013. It was published on 25 March 2009 after all ‘top 8’ European have reported 2008Q4 results.


* Total advertising is forecast to be down everywhere in Western Europe’s Big Five markets in 2009, between -5.8% (Italy) and -11.2% (Spain)
* Television advertising in 2009 will do generally worse with falls between -6.9% (Italy) and -13% (Spain)
* The Q4 ad revenues reported by key European broadcasters showed several two-digit drop: -7% for TF1, -4.3% for Mediaset, -23.1% for Telecinco, -29.1% for Antena 3

Key Topics Covered:

* Western Europe’s Top 8 television companies: Antena 3, ITV, M6, Mediaset, ProSiebenSat.1, RTL, Telecinco, TF1
* 2008 audience performances and the rise of digital viewing
* 2008 advertising revenues by quarters, 2009Q1 forecasts
* 2009-2013 advertising revenues forecasts

List of Tables and Charts:

* For each company (8): audience share (2000-2008)
* For each company (8): advertising revenues (2000-2013)
* For each market (5): total television advertising revenues (2000-2013)

Companies Mentioned:

* M6
* TF1
* ProSiebenSat.1
* Mediaset
* Antena 3 TV
* Telecino

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