Digital River to Exhibit at ad:tech Paris 2009

Exhibit booth features affiliate management platform and ad sharing and campaign distribution marketplace
ad:tech Paris 2009

MINNEAPOLIS – Digital River, Inc. (NASDAQ: DRIV), a leading provider of global e-commerce solutions, announced that its business unit Direct Response Technologies will exhibit at ad:tech Paris 2009. At the conference, the company will host stand #13, which will feature its DirectTrack® affiliate management platform and CrossPublication™ ad sharing and campaign distribution marketplace. The exhibition and conference is being held April 7-8, 2009, at the Palais des Congrès conference center in Paris, France.

Representatives from Direct Response Technologies will be on hand to discuss DirectTrack’s international capability, which enables online merchants to seamlessly translate affiliate and advertiser interface content into any language, currency or time zone. With its highly customizable architecture, flexible application programming interfaces (APIs) and robust “out of the box” feature set, users are able to quickly design and localize their affiliate network to help accelerate global market entry while reducing intercultural barriers.

The company also will also showcase its CrossPublication marketplace, which allows online advertisers and publisher networks to exchange campaign offers. Exclusive to DirectTrack clients, CrossPublication gives users access and exposure to hundreds of participating networks and hundreds of thousands of affiliates. For more information about DirectTrack, visit

ad:tech Paris 2009 is a two-day exhibition and conference dedicated to interactive advertising and marketing technologies, such as Internet marketing, search-engine marketing, email marketing, mobile marketing and e-commerce. More information about ad:tech Paris is available at

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software publishers, consumer technology manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Stockholm, Sweden; Taipei, Taiwan; Tokyo, Japan; and Shanghai, China. For more details about Digital River, visit the corporate Web site at or call 952-253-1234.