Powerful New Tools Improve Advertising Revenue Performance for Mobile Operators and Publishers
CTIA Wireless 2009
LAS-VEGAS – AdMarvel, a leading provider of mobile advertising mediation services, announced the availability of important new features to help mobile operators and publishers enhance the performance of mobile advertising.
Ad Serving: Now, mobile operators and publishers can provision, manage, and track the effectiveness of directly sourced campaigns or internally developed “house ads”. New features include a variety of pricing models, targeting by device type, user profile and operator and frequency capping.
Analytics: New analytical tools for comprehensive tracking of technical and revenue performance across a publisher’s site structure. AdMarvel tracks and reports detailed information including ad requests, fill-rates, Click Through Rates (CTR), effective Cost Per thousand impressions (eCPM), users, devices and geographic distribution. AdMarvel is the only mediation platform that shows the effective performance across ad networks and directly sourced inventory.
Revenue Optimization: AdMarvel’s unrivaled Intelligent Optimization tools empower customers with automated, highly configurable policy modules to optimize advertising revenue.
“These new services arm mobile publishers and carriers with better visibility and powerful control over advertising,” said Mahi de Silva, AdMarvel CEO. “Customers with early access to the analytics tools have used it with great success to improve forecasting and to negotiate better deals.”
AdMarvel is an open and extensible advertising platform that quickly enables mobile operators and publishers to integrate advertising into wireless data services. Customers can easily integrate inventory from virtually any ad network and measure their performance through a comprehensive dashboard. AdMarvel adapts to the growing needs of their customers by providing additional features through a managed service platform.
About AdMarvel
AdMarvel makes mobile advertising work by enabling mobile publishers and operators to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, carriers, ad networks and advertisers to optimize advertising inventory and deliver higher revenue. AdMarvel services work across mobile web, WAP, SMS, MMS, in-application, idle-screen and video modalities. For more information, visit www.AdMarvel.com.
