MADRID – AOL announced the launch of Platform-A in Spain, http://www.platform-a.es, offering advertisers access to the leading online advertising network according to those tracked by Nielsen NetRatings*, with the most comprehensive suite of marketing solutions and the Web’s best ad technologies. With today’s launch, Platform-A clients in Spain now have a single point of contact to purchase and manage activity across Platform-A’s multiple digital marketing channels, improving the strategic impact of online campaigns.
Platform-A Spain aligns AOL’s existing Spanish advertising operations. The leading third-party network Advertising.com includes more than 200 selected websites and is well known for its optimisation and behavioural targeting technologies, as well as search, display and email solutions. Platform-A also offers access to sites on the AOL network including the AOL Spain portal, http://www.aol.es, the indie music site Spinner, http://es.spinner.com, and the advanced media player Winamp, http://es.winamp.com.
This combination positions Platform-A’s ad network as the no.1 in Spain with an audience of over 18 million unique users per month, reaching more than 78% of the online audience in Spain.* This will add to Platform-A’s strength, which reaches 174 million people in Europe every month.**
“Today’s launch enables advertisers to leverage the strong Spanish presence established by AOL properties in Spain which reach more than 2 million Spaniards monthly*, in order to reach a highly engaged audience of online consumers,” said Jérôme Massebeuf, Managing Director, Platform-A Spain. “With the scale and reach of our network, Platform-A Spain offers a cost-effective way for marketers to reach their targeted audiences at scale through the delivery of highly engaging and effective advertising for maximum value and results, which is crucial in today’s economic environment.”
Platform-A Spain also offers industry-leading technologies and a suite of products and services for Spanish publishers, including TACODA’s audience insights and behavioural targeting.
* source: Nielsen NetRatings, January 2009
** source: comScore Media Metrix, January 2009
Platform-A, AOL’s advertising business, reaches more than 174 million unique users in Europe, and is one of the industry’s leading digital advertising platforms. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.es, Engadget, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioural targeting; Quigo, a site and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.
Platform-A currently has operations in the United States, Canada, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.es