Programmers to use SingleBrand Ad Marketplace in monetizing their messaging inventory
LAS VEGAS – SinglePoint, the leading provider of mobile interactivity and advertising, announced two separate deals with MTV Networks and NBC Universal. SinglePoint will be an ad solution provider for MTV Networks and NBC Universal, representing each company’s mobile messaging advertising inventory for multiple campaigns. Campaigns for NBC Universal’s properties include NBC, USA Network, SCI FI, Bravo, CNBC, MSNBC, Telemundo, NBC News, and NBC Sports, as well as Universal Studios and Universal Studios Theme Parks. MTV Networks’ campaigns include CMT, COMEDY CENTRAL, MTV, MTV Tr3s and VH1.
SinglePoint makes MTV Networks’ and NBC Universal mobile messaging inventory available through recently introduced SingleBrand Ad Marketplace – the first web based mobile advertising marketplace for text messaging campaigns. Advertisers and brands can easily browse available inventory, buy ads, submit creative and monitor campaign results, all via the Web.
“Whether its content delivery or monetization, MTV Networks is always looking to be as innovative as possible in the nascent mobile marketplace,” said Joe Lalley, Director of Product Development at MTV Networks. “SinglePoint’s new solution will help us to enhance monetization of our growing mobile messaging inventory.”
As part of the deal, SinglePoint will continue to manage and execute multiple participation media campaigns such as mobile voting, sweepstakes, contest, “breaking news” text alerts, and the delivery of personalization content for the myriad of NBC Universal and MTV Networks properties.
“Renewing and extending our agreements with MTV Networks and NBC Universal demonstrates our continued commitment to deliver new, innovative mobile messaging products,” said Gowri Shankar, SinglePoint Senior Vice President, Sales and Business Development. “SinglePoint is focused on helping companies like MTV Networks and NBC Universal bring a mobile messaging experience that is fun, easy and personalized and we are pleased that MTV Networks and NBC Universal have again chosen SinglePoint as a strategic business partner.”
About SinglePoint
SinglePoint enables brands, agencies and publishers to connect with more than 270 million North American wireless subscribers. SinglePoint’s full suite of products and services enables publishers to monetize their mobile messaging traffic and advertisers to access premium inventory and rapidly launch mobile advertising campaigns. SinglePoint works in partnership with entertainment, media companies, brand managers, advertising agencies and mobile networks. Current publisher partners include NBC Universal (Bravo, Oxygen, SciFi, CNBC, MSNBC, Telemundo, USA Network) and CBS Corp. For more information, visit http://www.singlepoint.com.
