ShopAds™ Allow DoubleClick to Bring Syndicated e-Commerce Driven Advertising to Consumers
SAN FRANCISCO – Adgregate Markets, the leading provider of transactional advertising technology, announced the support of syndicated e-commerce advertising with rich media ads created by DoubleClick, a division of Google, Inc. ShopAds™ enable DoubleClick, a premier provider of digital marketing technology and services, and their clients to integrate e-commerce into any banner ad campaign to allow consumers to browse, interact, and purchase directly within an ad unit. Adgregate Markets’ ShopAds technology, the first certified transactional e-commerce ad solution to work with DoubleClick Rich Media, will now be widely available to all of DoubleClick’s advertisers. ShopAds™ allow brands to build a network of syndicated e-commerce partners through paid media and social networks.
Adgregate Markets’ ShopAds™ will become an innovative addition to DoubleClick’s service offering. Poised to revolutionize the landscape of online display advertising, ShopAds™ transform traditional banner ads into fully transactional e-commerce ad units. Customers can securely purchase any product from within ShopAds™, without ever needing to click away to another website. By teaming with Adgregate Markets, DoubleClick will have access to a comprehensive platform that allows their advertisers to expand their e-commerce strategy beyond the reaches of existing online retail channels.
“Adgregate Markets’ ShopAds are a great solution for direct response and brand response advertisers, and we are excited to work with them to bring this cutting edge technology to our clients,” said Ari Paparo, Google’s Group Product Manager.
“Teaming up with Google and DoubleClick makes a lot of sense for us. As an industry leader, DoubleClick understands the needs of agencies and marketers who will no doubt embrace our ShopAds technology,” stated Adgregate Markets’ CEO Henry Wong. “We know our technology is game changing and that DoubleClick is positioned to help us deliver this innovation to their customers.”
For more information about Adgregate Markets, visit http://www.adgregate.com.
About Adgregate Markets
Adgregate Markets is pioneering the world’s first fully transactional performance ad network, one that brings a frictionless shopping experience to consumers. ShopAds™ guide prospective customers from the point of discovery to the point of purchase entirely within the innovative ad widget. ShopAds™ are easily distributed through ad networks, blogs, and social networking communities simply by copying and pasting the widget code into any web environment. Adgregate Markets enables distributed commerce by helping advertisers easily turn banner ads into ShopAds™. Publishers can leverage Adgregate to enhance their advertising offering or become an affiliate by simply grabbing transactional ShopAds™ to publish on their sites. Adgregate Markets is a privately held San Francisco-based company and is venture-backed by leading investors. For additional information, please visit www.adgregate.com.
