Strategic partnership provides TubeMogul’s creative team with self-service access to Jivox digital ad platform to build highly personalized dynamic rich media campaigns for clients
SAN MATEO, Calif. — Jivox, a leading platform for personalized digital advertising and marketing, announced a strategic partnership with TubeMogul (NASDAQ: TUBE), a leader in software for brand advertising. Through its alliance with Jivox, TubeMogul has expanded its creative capabilities for brand and agency clients that want to integrate dynamic rich media campaigns into their overall branding strategies.
Under terms of the agreement, TubeMogul has licensed the Jivox IQ digital ad platform. The companies have also conducted joint product-integration and sales-training initiatives. Using Jivox, TubeMogul’s in-house creative team will help brand marketing clients to build engaging rich media display ads with creative that changes dynamically based on first-party customer data, variable contexts such as weather, location and time of day, and third-party audience data.
“We’re excited to offer rich media in a way that retains the control and transparency clients expect from TubeMogul,” said Boaz Ram, director of display and social at TubeMogul. “After conducting an extensive review of self-service rich media and dynamic creative platforms in the market, we selected Jivox as our partner for this important capability in our display offering.”
Jivox IQ is the industry’s first platform designed to deliver dynamic ads at scale for media across all formats and screens. Through its ability to integrate first-party, audience and contextual data in near real time, the Jivox IQ platform allows marketers to easily deliver highly personalized digital ad campaigns – customized to the individual – by dynamically generating thousands of potential creative and messaging variations.
“Dynamic creative is fast emerging as a must-have capability for brands buying media programmatically,” said Diaz Nesamoney, CEO of Jivox. “By extending its display offering to help customers build rich media and dynamic display ads via the Jivox platform, TubeMogul is providing its brand and agency clients with a more holistic and unified one-stop-shop for cross-channel brand advertising. We’re pleased TubeMogul has chosen Jivox as its platform to power such a strategic initiative.”
For more information on TubeMogul’s rich media dynamic ad capabilities, please visit https://www.tubemogul.com/
TubeMogul is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, its platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. For more information, visit www.tubemogul.com.
Jivox enables the world’s top brands to deliver highly personalized digital marketing experiences. The company’s flagship Jivox IQ™ is the industry’s first platform designed to deliver dynamic ads at scale for programmatic media across all formats and screens. With its unique ability to integrate first-party, audience and contextual data, the Jivox IQ platform creates personalized digital ads in real time – customized to the individual – by dynamically generating thousands of creative and messaging variations at scale. Several hundred leading companies today use Jivox, including Bayer, Bose, Condé Nast, Toyota, Johnson & Johnson, REI, Sony, Starcom Mediavest, Time Warner Cable and Universal McCann.