Global Campaign Shows Why Automotive Enthusiasts Rely on Texaco with Techron®
SAN RAMON, Calif. – Chevron Global Marketing recently began promoting its Texaco branded fuels with new ads that celebrate people who know and love their cars, are driven by performance and trust only one brand of fuel – Texaco with Techron®. The new ads, which continue to reinforce the “people in the know love Texaco” theme, are now appearing on television, radio, outdoor, point-of-sale and online media outlets in North America. The campaign launches in Latin American markets beginning in July 2009.
“The new Texaco ads reinforce why millions of motorists have trusted our brand with their hearts and minds for more than 100 years,” said Glenn Weckerlin, Chevron, Global Director, Brand and Product Line Management. “This campaign will help more fuel consumers understand what our loyal customers already know – that Texaco with Techron delivers unbeatable quality, power and performance.”
Texaco with Techron Technology allows consumers to clean vital engine parts such as intake valves and fuel injectors and keep them clean. With unbeatable cleaning power in the engine’s intake system while minimizing harmful combustion chamber deposits, Techron Technology can help lower emissions and prevent knocking or loss of power during acceleration.
The new advertising campaign uses visual elements, text messaging and anecdotes to reinforce the Texaco brand promise. Each commercial demonstrates how customers who know and love their cars are driven by performance and trust in only one brand of fuel – Texaco with Techron. To view the new ads, go to http://www.texaco.com/about/ad_campaign.asp.
About Chevron
Chevron Corporation is one of the world’s leading integrated energy companies, with subsidiaries that conduct business worldwide. The company’s success is driven by the ingenuity and commitment of approximately 62,000 employees who operate across the energy spectrum. Chevron explores for, produces and transports crude oil and natural gas; refines, markets and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels and other renewables. Chevron Global Marketing is a division of Chevron Global Downstream LLC, an indirect wholly owned subsidiary of Chevron Corp. Chevron is based in San Ramon, Calif. More information about Chevron is available at www.chevron.com.
