Latest SalesLink Study Shows Brand.net Drove Offline Sales, Outperformed Other Online Media, and Produced 200 Percent ROI for an Ad Age 50 Brand
SAN MATEO, Calif. – Brand.net, the online advertising network for Brand advertisers, released its latest SalesLink results, which demonstrate that a well executed Web-wide Brand campaign delivers significant offline sales and media ROI.
SalesLink measures the impact of online Brand campaigns on offline sales. In this most recent study, Brand.net measured the results of a Q4 2008 campaign for an Ad Age 50 CPG Brand and found:
* The online campaign drove increased offline sales
* Sales of competitors products declined during the period
* Brand.net drove the highest ROI of the campaign, over 200 percent, dramatically outperforming the other media included in the campaign
“These results confirm what we know from our many years at Yahoo! working with top Brands: a well planned, targeted and executed Brand campaign delivers measurable impact online and offline, including a real lift in offline sales,” said Brand.net CEO and Cofounder, Elizabeth Blair. “In any economic environment, smart marketers want to measure the ROI of their Brand campaigns. This is particularly challenging for Brand advertisers, who want to use the Web as a major advertising medium, but who generate the vast majority of their revenue offline – nearly 90% in 2008.”
Until now, online Brand advertisers were limited to expensive, portal-only measurement alternatives. To address this market need, Brand.net partnered with Nielsen and ComScore to create SalesLink, a turn-key measurement solution. Using SalesLink, for the first time Brands can cost-effectively measure the impact of their entire, Web-wide online campaign on offline sales. Additional results from this recent study can be found at www.brand.net/saleslink-results.
“The ability to quantify ROI is critical for leading edge Brand advertisers,” said ThinkEquity Partner and Sr. Internet Analyst, William Morrison. “Results like this will help major Brands continue to move advertising online to follow their audience; the Brand.net team’s experience and Brand focused platform positions them well to capitalize on this shift.”
“Brand.net lets marketers use the full Internet as a major Brand advertising medium. This requires three key things: access to the highest quality inventory; best in class campaign management capabilities; and detailed results measurement and go-forward optimization,” said Blair. “We are proud to be working with the biggest names in consumer package goods and retail to prove that online Brand advertising drives sales.”
Brand.net is the online advertising network for Brand advertisers. The Brand.net team has over 100 years of combined online Brand advertising experience. Our deep online display advertising expertise, supported by our innovative technology, guarantees that Brand advertisers and agencies will reach the right target in the right context, efficiently and measurably.
Since trafficking its first campaign in May 2008, Brand.net has worked with the leading automotive, CPG, entertainment, finance, retail, technology and telecommunications Brand advertisers. 75% of revenue to date has been from the Ad Age 100, with 60% from the Ad Age 15. The majority of customers have run multiple campaigns, including three of the top four CPG Brands.
Brand.net was founded in 2007 and has offices in New York, Chicago, Atlanta and Silicon Valley. For more information, please visit: www.Brand.net.