First of Its Kind Service Facilitates Hyper-Targeting of Ads Using the Easy-to-Deploy Universal Media Delivery Bar
Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center
Service Introduced at NAB Show 2009 in Las Vegas
SAUSALITO, Calif. & LAS VEGAS – Equilibrium® (www.equilibrium.com/), a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, announced the introduction of the EQ Network™, at the National Association of Broadcasters conference. The EQ Network enables content owners to deploy quickly a Media Delivery Bar™ on their site allowing viewers to effortlessly request personalized videos to be prepared and delivered via a breakthrough Ad-Per-View™ Software as a Service (SaaS). For the first time ever, content owners can also quickly personalize video experiences to web, wireless and mobile devices on-the-fly, without any pre-processing.
Equilibrium’s Media Delivery Bar provides Web site video content owners with the tools to hyper-target advertisements to individuals based on voluntary demographic information they supply. The Media Deliver Bar can be installed on any web page that contains video content within minutes, without requiring additional infrastructure costs or changes for the content owner or advertiser.
The Media Delivery Bar is easy to customize and assign to any video, providing either personalized advertising and/or sponsored viewing experiences in four simple steps through any EQ Network enabled site: (1) Viewers first choose the video and device to be delivered to, (2) opt in to share demographic information, (3) the requested video is automatically properly formatted without having to be pre-loaded into the Ad-Per-View system, and then (4) targeted video ads are inserted and delivered to the viewers’ existing Internet video player, wireless or mobile device. Advertising, sponsors and ID’s are also inserted on-the-fly into pre-roll, mid-stream or post-roll positions.
The EQ Network’s scalable Ad-Per-View technology automatically optimizes video content for billions of existing mobile devices, Internet video players and new ones as they become available.
“After seeing the preview of the EQ Network, it looks very promising as a no-hardware-required solution that content owners and advertisers will be able to use to set business rules on a per video basis,” said Stacey Foster, Coordinating Producer, Saturday Night Live. “Also very appealing is that the EQ Network automates the delivery of video content to the web and mobile devices, making it very easy to expand the reach of content while helping to cover costs through targeted advertising opportunities.”
The Internet video advertising sector is currently estimated to reach $850 million this year, according to eMarketer, and to increase by almost 80 percent by 2012.
“Equilibrium allows mobile video advertising to make a quantum leap forward by enabling dynamic video ad insertion,” said Michael Shehan, CEO of SpotXchange, LLC and Booyah Networks, Inc. “Combining SpotXchange’s advanced video ad targeting with the EQ Network and Media Deliver Bar empowers advertisers to reach consumers with the same accountability and accuracy as its online counterpart.”
Ads can be hyper-targeted using key features and services included in the EQ Network:
* Simple to implement, requires no infrastructure change to a Web site or web server
* Automatically transform, customize and assemble personalized programming
* Easily insert IDs, pre-rolls, post-rolls and advertisements where desired
* Dynamically generate and deliver personalized video and advertising experiences anywhere without worrying about file formats and pre-transcoding
* Extend video advertising reach to billions of devices
* Target advertisements and measure results with unprecedented precision
Both content owners and advertisers can gain from the EQ Network. Advertisers can track viewer demographics tied to contact information as well as the basic CPM impressions and easily build, manage and track highly targeted campaigns. Content owners benefit by receiving higher advertising rates with relevant, targeted impressions.
“After many years of intensive research and development, we are pleased to offer the EQ Network to content owners and advertisers to automate the heavy lifting and time consuming content assembly, ad insertion and deployment tasks, while simultaneously insuring that every ad impression is relevant, effective, counted and monetized through the use of our Media Delivery Bar,” said Sean Barger, CEO of Equilibrium.
For more information and for a step-by-step video to see how the EQ Network and Media Delivery Bar work, visit www.eqnetwork.com.
About Equilibrium
Equilibrium, the world leader in media processing since 1992 when it released the first automated graphics processing software, DeBabelizer®, now leads the monetization of the next-generation Internet and mobile video revolutions. The patented, high-powered MediaRich® engine enables real-time personalization and delivery of music, images and video to website, wireless and portable devices. Equilibrium offers breakthrough cross-platform technology solutions featuring interoperability and integration for the workgroup, enterprise and web-server, delivering the same CORE technology for cross-platform interoperability and integration virtually anywhere. Equilibrium is a Microsoft Gold Partner. To learn more about Equilibrium and its products, please visit www.equilibrium.com or our blog at www.equilibrium.com/blog.
