WESTMINSTER, CO – April 23, 2008 – Online video advertising network SpotXchange announced today the addition of two staff members.
Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail and display services.Erica Harte joins SpotXchange’s team of client services managers. Erica will manage online video advertising campaigns for the company’s clients. Prior to SpotXchange, Erica spent time at JoeBrands and Karsh + Hagan.
Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.