Campaign for leading outfitter Cabela’s drove online traffic to offline stores
CHICAGO – Performics (http://www.performics.com), the performance marketing expert inside Publicis Groupe’s VivaKi Nerve Center, announced that a recent campaign for Cabela’s has been awarded the “Best Performance Marketing Campaign” for the 2009 ad:tech awards. Performics’ winning campaign, “Online Traffic Makes Instore Buyers,” creatively used online coupons through paid search to drive offline traffic to Cabela’s retail locations across the country. Ten percent of all consumers who clicked retrieved a coupon, and 40 percent of the coupons distributed were redeemed at a retail location.
“Cabela’s continually generates robust sales through their aggressive online marketing efforts, and their willingness to try new things has helped them stay ahead of competitors,” said Nick Beil, CEO of Performics. “Our account team worked closely with Cabela’s to achieve some great results. We exceeded the campaign’s coupon retrieval goal by 233 percent, and the 40 percent coupon redemption rate significantly outperformed the campaign’s goal of 15 percent.”
As part of the award-winning program, Performics specialists built online promotional campaigns for each store and focused on keywords for Cabela’s brand. Geo-targeted strategies were also put into place for locations within a 200-mile radius of each store and copy specialists developed ad copy that offered in-store coupons to the local audiences. The coupon could only be redeemed at one of the store locations, and relevant landing pages were used to guide consumers through the coupon retrieval process.
“Performics has been a solid marketing partner for Cabela’s by demonstrating cutting edge paid search expertise,” said Derek Fortna, Internet marketing manager for Cabela’s. “They continually present new opportunities to boost the efficiency and effectiveness of our marketing initiatives. Their proven online experience helped successfully drive our offline business and push traffic to our retail stores.”
Award winners were celebrated at a private event, ad:tech/SFBIG Mixer – Celebrating Creativity in Digital Advertising, on Tuesday, April 21, 2009 at the Moscone Center in San Francisco. All the winners were also recognized in the ad:tech San Francisco event guide and in onsite signage.
About Performics
At Performics, we create opportunities and drive success for more than 200 of the world’s top brands. Our innovative approach to paid and natural search as well as user experience, emerging media and digital strategy fully integrates all aspects of performance marketing program management from analytics and conversion optimization to tracking, reporting and technology.
Our commitment is to deliver more qualified consumers and a better return on investment. Performics works diligently and efficiently on behalf of our clients to boost the effectiveness of their digital marketing efforts.
Headquartered in Chicago with offices around the world, Performics is the performance marketing expert inside Publicis Groupe’s VivaKi Nerve Center. Visit us: www.performics.com
About Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”
