Webinar Reveals Methods for Driving Revenues with Behaviorally Targeted Remarketing
ANDOVER, Mass. – Whether an organization is using Omniture, Google, Coremetrics or any other web analytics tools today, abandonment affects its site: Visitors don’t complete a process such as a shopping basket, online application or simple registration. At other websites, the conversion goal may be to get visitors to access a certain page, download documents or join a mailing list. Following up on website abandoners can deliver a very high return on investment, but it’s important to understand the keys to making these programs really fly.
In an upcoming webinar presented by SeeWhy, Inc., attendees will get a concise presentation of how to optimize abandonment remarketing campaigns using behavioral targeting techniques, which can extend to existing web analytics tools. The 30-minute webinar covers best practice techniques for tackling abandonment, new techniques to drive up conversion, and what results to expect.
What:
“Conversion Academy: Driving Revenues with Behaviorally Targeted Remarketing” webinar
Who:
Charles Nicholls, founder and chief strategy officer, SeeWhy
When:
Tuesday, May 19, 2009, at 1:00 p.m. Eastern time (10:00 a.m. Pacific time)
How:
Register for this free event at https://www1.gotomeeting.com/register/542502888.
Attendees will learn:
* How to determine who needs an offer in order to convert
* How to avoid ‘training’ customers to wait for the follow up
* How you can use free tools to remarket to abandoners
* How timing has a significant effect on lift when following up abandoners
* The two critical segments you must understand when following up on abandonment
For more information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://websiteconversion.blogspot.com, and follow SeeWhy on Twitter at @webconversion.
Recent News and Resources
News releases:
* White Paper Advisory: “Website Conversion”; http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090511005353&newsLang=en
* SeeWhy Launches First Free Abandonment Tracking Service that Converts up to 30 Percent of Website Abandoners; http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090505005943&newsLang=en
* SeeWhy Bolsters Leadership With $4.5 Million in Venture Capital, New SaaS Delivery Center; http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090506005331&newsLang=en
About SeeWhy
SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Re-marketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 30% of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.
SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.
SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks of SeeWhy Inc. All other trademarks the property of their respective owners.
