Online Brand Advertising Network Shows Significant Customer Growth; Recently Launched SafeScreen and SalesLink Products Are Delivering On Critical Brand Advertiser Needs
SAN MATEO, Calif. – Brand.net, the online advertising network for Brand advertisers, announced significant business momentum in 2009, the appointments of sales leaders for its Central and Southeast regions, and the opening of its Atlanta office.
Brand.net has shown remarkable growth in the past 12 months, working with dozens of top advertisers in the automotive, CPG, entertainment, finance, retail, telecommunications and travel verticals. Through the first half of 2009, repeat purchases from the top 100 U.S. advertising spenders have continued to represent the majority of the company’s revenue, and for the third consecutive quarter, average order size has exceeded $100,000. CPG (personal care, home care, food and beverage) continues to be the company’s largest vertical category, with 7 of the 10 largest CPG companies advertising with Brand.net. Brand.net also entered the ComScore top 50 ranking for the first time in May.
“Brand.net’s solution was designed for the biggest Brand advertisers, and our customer momentum confirms that we are providing them with strong results,” said Brand.net CEO and Cofounder Elizabeth Blair. “To use the web as a major branding medium, top Brands need to be able to advertise, to their exact offline standards, across dozens of demographic, contextual and publisher combinations simultaneously. We help them do this efficiently and at scale, and with their repeat business, they are telling us it works.”
Brand.net launched two new products during Q1 tailored to the unique needs of large Brands and their agencies: SafeScreen and SalesLink. SafeScreen is Brand.net’s proprietary page-level text and image filtering system, built in partnership with IBM Proventia® Web Filter. With SafeScreen, top Brands can run web-wide campaigns, including across social media and other dynamic, user-generated content dominated categories, without the risk of their ads running next to objectionable content. Since launch, SafeScreen has filtered over 25 million impressions containing profane, racy, or otherwise inappropriate content.
Brand.net’s SalesLink is the first web-wide program allowing CPGs and retailers to directly measure how their online ad campaigns drive offline, brick and mortar sales. Brand.net completed multiple SalesLink studies during Q2, confirming that online Brand ad campaigns drove offline packaged goods sales, and that media purchased by Brand.net outperformed other media included in the campaign.
In response to its growing business, Brand.net announced newly hired sales leadership for the Central and Southeast regions. Scott Thompson joins Brand.net from WebMD to run the Central region, and Laura Lasiter joins Brand.net from AOL to open the Atlanta office and lead the Southeast region. As Director of Midwest Consumer Sales for WebMD, Thompson opened and built its Chicago office, and worked extensively with top CPGs, including Kellogg, General Mills and Kimberly Clark. In her seven years at AOL, Lasiter ran the Southeast region and led the growth of key accounts, including Coca-Cola, Verizon Wireless, and Home Depot.
About Brand.net
Brand.net is the online advertising network for Brand advertisers. The Brand.net team has over 100 years of combined online Brand advertising experience. The company’s deep online display advertising expertise, supported by its innovative technology, guarantees that Brand advertisers and agencies will reach the right target in the right context, efficiently and measurably.
Since trafficking its first campaign in May 2008, Brand.net has worked with the leading automotive, CPG, entertainment, finance, retail, telecommunications and travel Brand advertisers. Top 100 U.S. advertising spenders represent the majority of Brand.net’s revenue.
Brand.net was founded in 2007 and has offices in New York, Chicago, Atlanta and Silicon Valley. For more information, please visit: www.Brand.net.
