At Premier Industry Event, Comverse Shares Its Vision for Delivering Targeted Advertising on Mobile Devices
WAKEFIELD, Mass. – Mobile advertising offers operators a new way to drive business results and increase user satisfaction, according to a Comverse presentation at the Mobile Advertising 2009 in Amsterdam, a premier event for the mobile marketing and advertising industry.
“Unique assets, such as knowledge of the user and the ability to reach the user through multiple touchpoints, put operators in a strong position to drive mobile advertising,” said Guy Yaniv, Vice President and General Manager, Comverse Mobile Advertising. “Offering advertising on mobile devices allows operators to enjoy significant new revenue streams from companies promoting their brands. At the same time, subscribers receive a host of incentives, such as additional talk time or more text messages, if they agree to receive the ads.”
In his presentation at Mobile Advertising 2009, Yaniv will address the operator’s ability to leverage their unique assets to derive greater value from their networks, demonstrating many of the opportunities made possible by Comverse’s comprehensive Mobile Advertising solution, which manages and optimizes advertising over all channels reaching consumers, such as voice, messaging, mobile Internet, music, video and billing.
Earlier this year, Comverse announced that Singapore-based SingTel, one of the world’s leading telecommunications companies, will be using its Mobile Advertising solution.
“Advertisers recognize that operators know a great deal about their subscribers and have trusted relationships with them,” Yaniv said. “As a result, operators can determine their subscribers’ preferred channel for receiving promotional material. In today’s multimedia-driven society, that approach is crucial for advertisers wanting to reach targeted groups of consumers, which has the potential to achieve the highest return on investment for their promotional dollars.”
Comverse Mobile Advertising, a leading solution generating growth and value for operators around the world, is part of the Comverse HUB of value-added services that spans voice, messaging, mobile Internet and mobile advertising. Comverse HUB is a synergistic framework that enables service providers to maximize their business performance and augment their position in the market.
To arrange a meeting with a Comverse representative at the conference, please send an email to [email protected].
About Comverse
Comverse is the world’s leading provider of software and systems enabling value-added services for voice, messaging, mobile Internet and mobile advertising; converged billing and active customer management; and IP communications. Comverse’s extensive customer base spans more than 130 countries and covers over 500 communication service providers serving more than two billion subscribers. The company’s innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse’s solutions support flexible deployment models, including in-network, hosted and managed services, and can run on circuit-switched, IP, IMS or converged network environments. Comverse is a subsidiary of Comverse Technology, Inc. (CMVT.PK). For more information, visit www.comverse.com.
