* Tremor Media’s Video Ad Network Delivers the Largest Reach within Premium Content to Unlock Brand Advertiser Budgets.
* Company Second to YouTube in Total Video Viewers1.
NEW YORK – Tremor Media, the leading online video advertising network and provider of the Acudeo video monetization platform, announced it has reached the highest ranking in terms of premium video views, as well as the number two spot in total video viewers according to comScore’s March Video Metrix Ad Focus report.
With 137M unique Internet users and 57MM unique video viewers in its network, Tremor Media is second only to YouTube in reaching video audiences online and is ranked first in delivering scale against premium, non-UGC content.
As more premium content is being made available online, brands are increasingly moving their broadcast budgets online as well. This migration is expected to accelerate as the upfront unfolds. The comScore report is an important indicator of Tremor Media’s ability to capture even more market share in 2009 as dollars shift from TV to online.
“Video is one the few digital segments that continues to accelerate in growth, and Tremor Media is one of the leaders in the space in terms of offering enough scale within the premium content that brand advertisers prefer,” said Deidra Bodkin, VP, Group Media Director and US Ideas Director at ZenithOptimedia. “As video advertising catches up to online video viewers, Tremor is primed for success due to their continuous increase in reach among premium content providers.”
“Brand advertisers want quality video content online and the kind of scale they’re used to getting in broadcast. We deliver on both counts better than anyone in the market,” said Jason Glickman, CEO, Tremor Media. “Our ability to aggregate and target audiences in premium ‘well-lit’ environments is changing advertisers’ perceptions that scale in online video can only found in user-generated content. As the comScore numbers illustrate, scalable, professionally-produced content in online video is now possible.”
In addition to achieving broadcast-scale in digital video, Tremor Media has also seen TV budgets shift online as a result of greater efficiency and flexibility in pricing models as compared to TV.
“Not only are we able to deliver as efficiently as TV, but our flexibility in pricing models including engagement and performance based pricing makes us an attractive alternative to advertisers,” said Randy Kilgore, Tremor Media’s Chief Revenue Officer.
Tremor Media began offering comprehensive reporting of campaign impact and effectiveness metrics from comScore in February and was the first video advertising network to offer GRP reporting. Agencies with brand advertising clients that have been reluctant to dip their toes into digital video because of the fragmented reporting online now have one less barrier to overcome.
“Tremor Media continues to further its investment in research, reporting and insights,” said Anthony Psacharopoulos, SVP Media, comScore. “Through its partnership with comScore, Tremor Media is able to deliver tremendous insight into the effectiveness of campaigns and enable advertisers to evaluate the efficacy of its online video advertising.”
In addition to Tremor Media’s network quality and scale, the company’s Acudeo technology, the leading video monetization solution for publishers, provides further differentiation from other online video networks as an enabler to significant advertiser benefits.
“Because of our Acudeo technology, we are fully integrated into the player environment across hundreds of sites. This means seamless integration with ad servers, accurate delivery, and accountable measurement of ads,” said Glickman. “Our technology is also powering new types of interactive ad formats that enable us to maintain a triangle of benefit to all three constituencies: users, publishers, and advertisers.”
The complete comScore data, with graphs, is available at: www.tremormedia.com/comscore.
About Tremor Media
Tremor Media is the leader in online video, providing advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 137 million unique visitors per month. Our innovative video ad formats, sophisticated targeting, and industry leading measurement tools enable advertisers to deliver efficient, scalable, and engaging video campaigns with measurable impact.
In addition, Tremor Media provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor Media’s full service solutions provide the tools for advertisers and publishers to unleash the potential of online video advertising as a powerful interactive medium.
1 comScore Video Metrix Ad Focus March 2009
