Makes SEO More Transparent, Accountable and Performance-Based
SAN FRANCISCO – Enquisite, Inc., a leading provider of search marketing optimization software and solutions, announced the general availability of Enquisite™ Campaign, the latest application in a growing suite of search products and services. Enquisite Campaign enables digital marketers to improve their organic search rankings. Using Campaign, search engine optimization (SEO) agencies can capture real-time organic search data, and manage, model, prioritize, track and measure the performance and ROI of their organic search campaigns. Enquisite Campaign has the potential to transform organic search through transparency, attribution, and support for pay-for-performance business models. Ultimately, advertisers should be able to spend less and get more from their search investments.
Many advertisers rely upon SEO agencies and experts to improve their organic search rankings on relevant keywords, sometimes numbering in the thousands, hundreds of thousands, or millions for the highest volume sites. With Enquisite Campaign, agencies gain visibility and insight on where to focus to realize the best return in the shortest amount of time. A few simple clicks quickly validate an opportunity, run scenarios and quantify expected ROI from organic search campaigns.
“Enquisite seems to be positioned very well to capitalize on what is a very disorganized SEO marketplace,” said Gordon Borrell, founder and CEO of Borrell Associates, a research and consulting firm that tracks advertising and provides research and services to more than 700 clients. “The program takes the hocus-pocus out of SEO and makes an advertisers’ investment and performance financially measurable. I’m glad someone like Enquisite is in this space, because it certainly needs the level of organization and provable ROI metrics they’re hoping to provide.”
Flexible Performance-Based Model
Search engine optimization activities have historically been difficult to measure and link to specific outcomes, such as a purchase or a sign-up. Consequently, while advertisers and publishers understand the importance of high rankings on organic search results, investments in SEO have been limited compared to PPC campaigns. Enquisite Campaign provides a baseline organic “value” for each keyword – analogous to the market-based cost-per-click price for paid search campaigns. Additionally, agencies and advertisers work together to assign values to key measurable results, such as:
* Search referrals/clicks
* Links referrals
* Predefined actions (e.g. name capture, download a brochure, etc.)
* Purchases/transactional conversions
Actionable Insights
Leveraging a powerful proprietary market analysis algorithm, Enquisite Campaign provides visibility to take advantage of opportunities and adjust keyword portfolios over time to minimize risks and maximize returns. Examples include:
* The opportunity potential of each keyword
* The keywords with the highest potential in the portfolio
* The best suited keyword candidates for optimization in the portfolio
* Keywords that are driving traffic to the site, but not being targeted
* Keywords not currently driving traffic to site, but with significant potential value.
“We’ve been using Enquisite Campaign for several weeks, and this is truly a game-changer,” said Glenn Convey, President of Metamend, a leading search marketing agency. “We can focus our efforts with much greater precision and really drive even better performance for our clients. I can’t do my job anymore without this.”
“Enquisite Campaign is really the culmination of several years of focused effort and development,” said Richard Zwicky, founder and president of Enquisite. “By understanding the limitations of existing tools and technologies and the SEO business model, we’ve created a robust platform to make organic search more measurable, transparent and accountable. In short, to make it perform like PPC.”
Product Suite Overview
The Enquisite platform and suite of applications enables interactive agencies and digital marketers to manage, measure, report, audit and fully monetize their search marketing activities, from PPC to SEO campaigns.
The Enquisite Product Suite consists of:
— Enquisite™ Campaign
i. An application that makes organic SEO transparent, accountable and as predictable as paid search. Using powerful market analysis algorithms, Campaign increases relevant search traffic to maximize revenue and profits with the right keywords and insight into actionable data.
— Enquisite™ Optimizer
i. A powerful search analytics application that allows real-time vision into granular website traffic flows to instantaneously uncover relevant keyword opportunities.
— Enquisite™ Auditor
i. An application that automatically audits and requests compensation for money in paid search clicks not ordered by the user.
About Enquisite
Enquisite, Inc. is a leading provider of search marketing measurement and optimization software and solutions. The Enquisite platform and suite of application enables interactive agencies and digital marketers to manage, measure, report, audit and fully monetize their search marketing activities, from PPC to SEO campaigns. The product family includes: Enquisite™ Campaign – an SEO campaign management and organic monetization solution; Enquisite™ Optimizer – an award-winning PPC analytics solution; and Enquisite™ Auditor – an advanced click auditing service. To date, Enquisite has captured over 270MM search referrals and over 2.9B page views from over 1200 unique sites using the platform. Enquisite is privately held and based in San Francisco, CA. For more information, please visit www.enquisite.com, or phone at (415) 655-4970.
