ATLANTA – TAG Marketing, a society of the Technology Association of Georgia (TAG), announced the winners of the 2009 TAMY Awards during its awards ceremony held yesterday at Maggiano’s Little Italy, Cumberland Mall. Winners were recognized for demonstrating significant and measurable accomplishments in specific award categories.
The winners of the 2009 TAMY Awards are:
Corporate Repositioning Award – Emerging Company
Reveille Software
Corporate Repositioning Award – Large Company
ERDAS
Marketing Tactic Award – Emerging Company
Virtual Premise
Marketing Tactic Award – Large Company
Georgia Tech Research Institute (GTRI)
Marketing to the C-Level Award – Large Company
Manhattan Associates
Karin Bursa, Vice President of Marketing at Logility, Inc., was also honored with TAG’s prestigious 2009 Technology Marketing Executive Award.
“We’re extremely pleased with the quality of the submissions in this year’s competition,” said Stein Soelberg, TAMY Awards Co-Chair, TAG Marketing. “In each case, these winners have differentiated themselves as marketing professionals and, importantly, in a competitive marketplace during one of the worst economies in the modern era. So, we extend sincere congratulations to all.”
The winners were selected from a qualified group of applications. Each applicant had to be currently active in technology in Georgia, and the marketing program entered must have been managed entirely from Georgia. In addition, the programs/tactics submitted must have been carried out primarily during calendar year 2008. All applications were reviewed by a panel of judges comprised of:
* Dr. Goutam Challagalla – College of Management, Georgia Tech
* Mr. Daryl Evans – AT&T
* Ms. Mary Ford – Cbeyond, Inc.
* Mr. Dudley Larus – Genesys Telecommunications Laboratories
* Mr. Ian Oxman – Oxman Consulting, Inc.
The TAMY Awards were sponsored by Arketi Group, TAG Marketing’s 2009 gold sponsor and CBeyond and Denmark {The Agency} as bronze sponsors along with TechLINKS and Business Wire, the event’s media sponsors.
Penny McIntyre, The Coca-Cola Company senior vice president and general manager, Water, Tea and Coffee Divisions, was the event’s keynote speaker for the TAG Awards Breakfast. In her keynote, entitled “The New Rules of Brand Management – Leveraging New Media in the New Economy,” McIntyre shared the challenges and benefits of applying Web-based communications to reach buyers directly in the era of social media.
About TAG Marketing
TAG Marketing is a society within the Technology Association of Georgia (TAG). TAG Marketing helps technology pioneers and business leaders grow their companies and achieve greater financial success through marketing. In addition to networking and learning opportunities, TAG Marketing provides members with firsthand exposure to marketing tools, programs, resources and the people who lead our technology-driven economy.
About TAG
The Technology Association of Georgia (TAG) is a non-profit organization whose mission is to support its members by generating opportunities for personal, professional and business growth. By forging strategic alliances, TAG serves as a primary catalyst to foster a rich environment for economic development in Georgia’s technology community.
