Online Media in South Africa 2009

DUBLIN – Research and Markets has announced the addition of the “Online Media in South Africa 2009” report to their offering.

Online advertising in South Africa grew at the fastest rate of all countries in the English-language world in 2008, and is likely to repeat this performance in 2009.

The Online Media in South Africa 2009 study, conducted by World Wide Worx and supported by the Online Publishers Association (OPA), shows that online advertising in 2008 grew by 32%, after an equally healthy 27% growth seen in 2007. This brought the total spent in online advertising in 2008 to R319-million.

According to the report, this robust growth rate over the last two years reflects growing confidence in the medium by advertisers, and the growing ability of online publishers to execute online strategies. The fact that this growth rate comes in the midst of a global economic crisis is further evidence of the strength of the medium.

Key Topics Covered:

* 1. Contents
* 2. Executive Summary
* 3. Introduction
* 4. The findings
* 5. Case studies
* 6. Challenges and strategies
* 7. Visions of the future
* 8. The agencies arrive?
* 9. Contact

Companies Mentioned:

* Times Multimedia
* Beeld
* iTalent
* Dunhill
* Damelin
* Clicks

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