Federated Media Promotes Pete Spande to Senior Vice President of Sales

Spande to Lead Sales Organization, Brings General Management and Strong Media Market Experience to Bear

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, announced that Pete Spande, a key member of the sales organization, has been promoted to senior vice president of sales. Spande will oversee FM’s growing sales organization and will bring FM’s evolving content and product offerings to market.

“Pete has been a leader from the day he started at Federated Media,” said John Battelle, founder, chairman and CEO of Federated Media. “Now he’s tasked with taking our sales team to the next level, and after working with him for the last two years, I have nothing but confidence that he will do just that. He has a natural ability to understand the big picture while creating products and programs that meet the needs of each of our constituents: authors, brands and audience. Pete is just the kind of leader we need right now.”

FM was founded in 2005 with a small group of leading tech blogs. The company has since then grown aggressively in categories such as Home, Food, Entertainment, Business & Marketing, Personal Finance and more. In order to serve such a large and complex ecosystem, FM has also announced that it is hiring for several other open positions.

As a pioneering media company that champions the principles of conversational marketing, FM has led the charge in bringing major brands into the social media space. Spande will be charged with building on a solid foundation of hundreds of social media marketing executions on behalf of large brand advertisers in the consumer packaged goods, finance and tech industries, among others.

“I’m honored that John Battelle and the rest of the team have seen fit to offer me this opportunity,” said Pete Spande. “The entire team is doing incredible work and we have many amazing programs and products launching in the near future. I am excited to move the company forward in a way that continues to serve our ecosystem of authors, readers and marketing partners.”

Since 2007, Spande has led FM’s East Coast sales organization and has worked closely with large tech, consumer packaged goods, finance, and entertainment brands on more than 100 groundbreaking social media marketing executions. Prior to Federated Media he was vice president and publisher of CMP’s TechWeb Network where he oversaw sales, marketing, and product development for CMP Technology’s largest online properties including 65 bloggers and 45 technology blogs. Prior to CMP, Pete held a variety of posts at CNET Networks including general management responsibilities for TechRepublic, one of the largest communities of tech professionals on the Internet. Prior to CNET, he held sales jobs at IDG and Miller Freeman.

About Federated Media

Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at www.federatedmedia.net.