DALLAS – Dallas-based RAZOR, a marketing agency that specializes in transaction-building strategies, has developed three strategic alliances with other best-in-class marketing experts to address opportunities created from the economic shifts and related client needs.
All alliances were developed between late 2008 and spring 2009 and include:
* Alterian (LSE: ALN), integrated marketing platform that combines database, online and operational marketing applications on a shared infrastructure. RAZOR and Alterian created the alliance to leverage RAZOR’s nationally recognized skill set for strategic multichannel communications with a robust Alterian package that includes better ROI analysis tools than competing packages.
* Valassis (NYSE: VCI), one of the nation’s leading media and marketing services companies along with RAZOR analytical transaction driving expertise will enable delivery of the most highly targeted direct marketing and digital trade marketing solutions in the country. These tools will be supported by Valassis field franchisee group utilizing RAZOR trade area marketing expertise and made accessible to clients with the simplicity of online order processing or live consultation.
* Mercury Werks, a franchisee marketing expert with a technology-driven agency model that enables small, regional franchise operators to cost effectively activate trade area marketing programs. Mercury Werks specializes in high-level, one-stop, face-to-face service to operators at the click of a computer mouse and will provide RAZOR with support for online video and digital signage.
“The ultimate goal for these innovative solutions is to help clients build transactions and gain market share, especially in a difficult economy,” said RAZOR Co-President and Founder, Dave Kirwan. “We fundamentally believe that agencies should be responsive to client issues without applying ‘cookie cutter’ solutions.”
By unifying strengths and special competencies of multiple partners, RAZOR has expanded its capacity for innovation and implementation. The results are: integrated marketing campaign management systems, automated tools, a greater depth of digital resources and more robust service strength that will address current marketing issues for clients of all sizes.
“Razor’s unique combination of skills and partnerships allow the company to extend its leadership position in multichannel value driven customer engagement programs that foster systemic, well established brand-to-consumer relationships,” said Michael Fisher, Senior Vice President Sales and Marketing at Alterian.
RAZOR is a six year old marketing agency created to build transactions through customer engagement. RAZOR helps clients improve performance by strategically integrating all digital and traditional communication channels based on customer-level analytics. RAZOR has grown quickly to over 170 employees and $245 million in billings, and partners with leading brands such as The Cheesecake Factory, Domino’s Pizza, Baskin-Robbins, Rent-A-Center, GameStop, Wendy’s and Habitat for Humanity. For more information about RAZOR, visit www.razordriven.com.
